How to Choose the Right Digital Marketing Agency from Eaglematrix's blog

Choosing  the simplest  digital marketing agency for your business will be based on where you are in terms of growth (start up vs well established entity), what your long-term goals are, and what  sort of  budget you have to consider.

Ultimately,  you would like  a partner that is expert in the services already outlined.  the simplest  agencies have a wide variety of experts on board who contribute to the success of every one of their business clients and provide options for both paid advertising and organic marketing. According to eagle matrix the simplest  digital marketing agencies will also be able to cross services over from one to another and scale based on your business’s ebb and flow.

A professional and experienced digital marketing agency will do extensive research, understand your objectives, and identify  together with your  target audience. Also,  they're going to  look toward developing a long-lasting relationship with you so that you can continue your success far into the future.

Ask  the proper  Questions

Asking  the proper  questions will help you get clear on who to hire. Here are some basic questions  that you simply  should get the answers to when considering hiring a marketing agency:

Do They Lead by Example?

Perhaps  the simplest  indicator of a great marketing agency is how they run their own business. After all, if they’re  within the  business of helping other businesses with their marketing, are they leading by example? How does their site look? Is it optimized for SEO? Is it easy to read? How is their social media game? Are they on top of  the simplest  social media marketing tactics? How are they ranking on search engines for keywords related to their business? Are they active in their industry and viewed as an expert (published articles, awards, etc.)?

Some of these are details you can find out on your own, while others  you'll  ask them about. If  they're n’t demonstrating that they are using effective digital marketing strategies, then  this might  be a sign that they don’t really know what they’re doing.

Can They Demonstrate Success Through Case Studies from Actual Clients?

Let’s face it!  you're taking  a lot at face value on the internet.

Agencies can make all  kinds of  bold claims and even exaggerate results, but  you continue to  want to find the best digital marketing agency. So how  are you able to  do that in today’s online marketplace?

Check out the case studies each agency promotes on their site.  an honest  case study will tell you what discipline and technology was used,  also  as their approach and the overall impact.

And don’t forget  to seem  for the results. Did they increase customers? Were they  ready to  improve the time visitors spent on the site pages? Did they impact the user experience through better accessibility? Did their SERP rank improve?

Through their case studies,  you ought to  begin to see the type of agency they are and what they are good at achieving.

What Are Their Key Performance Indicators?

Key Performance Indicators (KPIs) are  the type  of metrics that directly correlate with how well a business is doing.  you would like  to make sure that you understand the difference between vanity metrics and KPIs. Something like getting  plenty  of likes on a social media post is a vanity metric because there is no direct connection to higher sales.

If a marketing agency is promising you that  they're going to  ensure you have a certain amount of likes every month, you’re not  visiting  see that translate into more sales. Measuring true business marketing success involves these KPIs:

Number of Unique Visitors– Usually, the more traffic you get, the more sales conversions  you'll  have. The caveat here is that the traffic  has got to  be targeted, so you’re getting visitors who are already  curious about  what you are selling.

Time Spent on Your Website– The  longer  visitors spend on your website, the more likely  they're  to become convinced to buy something from you. If your content  is actually  relevant to their needs and wants,  you'll  see longer amounts of time spent by them on your site.

This is one of the metrics Google uses in order to rank content on the SERPs.  ensuring  your site’s web pages load quickly will also be a factor in how long someone sticks around on your website. The quicker your website loads, the less likely  you're  to have people leave prematurely.

Traffic Source Totals– Where are your site visitors coming from? What  sites  are seeing the most traffic? If you find out that one type of external website is bringing in a whole lot of traffic,  you'll  focus your marketing efforts there.

If  a specific  blog post is getting a lot of traffic,  you'll  want to use it as a template for future articles. Is most of your traffic coming from organic search results, social media platforms, or sure sites?  Are specific marketing campaigns delivering  an excellent  deal of traffic?

Bounce Rate– The bounce rate indicates  what percentage  visitors to your website are leaving soon after getting to it.  once you  have a high bounce rate, it could mean that the content visitors are seeing  isn't  relevant or

valuable to them.

Cost-Per-Click – The cost-per-click (CPC)  may be a  metric used in relation to paid ads, where  you simply  pay when your ad is clicked on. A high CPC may mean that your ad is performance well.

Click-through Rate– The click-through rate (CTR)  may be a  metric that measures how many times your ad is clicked on in relation to how many impressions it gets. Impressions usually mean  the amount  of times your ad was seen.  you'll  use this to figure out how to best target your ad copy.

Social Interactions– When it  involves  social media marketing, there are different  sorts of  KPIs that a marketing agency will track. A social interaction KPI assists in measuring how well your social media campaigns  do .

Ideally, a tool  are going to be  used to track the entirety of a customer’s journey, from  the instant  they see an ad on social media to the moment they purchase something from you. Social interactions can  facilitate your  identify just how many customers you’re getting through your social media ads.

If  you've got  narrowed down your search to a few quality digital marketing agencies, then reach out and  invite  a consultation. These will sometimes be free while other times may cost  a touch  bit. Once  you've got  made up your mind and chosen the right digital marketing agency for you, it’s upward and onward to higher leads and sales!

Wrapping Up

The marketing mixologists at  lizard  have extensive experience with crafting successful digital marketing campaigns for businesses of all sizes. If  you're  looking to skyrocket your leads, phone calls, and email transactions, while delivering high-converting traffic that engages and converts,  lizard  can help.

Eagle Matrix digital marketing mixologists are always serving up crafty marketing cocktails.  be happy  to reach out to us and ask about receiving a FREE digital marketing strategy proposal. If  you wish  what you see,  you'll  tap into eagle matrix when you are ready to see results that drive more business to you and your company.