The company states that they provide car and home insurance from buryw's blog

Packers are at Lambeau Field, the Chiefs are at Arrowhead Stadium -- and in the world of corporate naming I think any football fan would be able to tell instantly the fact that Gillette Stadium belongs to the Madden 23 coins in addition, Heinz Field is the home of the Steelers. It was the case up until Monday morning.

The Steelers stadium is getting an entirely new name, after Heinz did not renew its naming rights following 20 years. We now know where the black and gold will play this fall. But we know not how this company does. If you are able to tell me the things that Acrisure performs without Googling and you're lying, you're lying. If you can tell me what Acrisure does even after Googling is lying. This is probably the most confusing company on the earth, and everyone's trying to work out what they do.

So, if you visit their site it's clear they offer insurance. If you click on the button for a quote, you're confronted with this statement that I've read over 100 times, but I don't know what it signifies. "We make use of the strengths of people nature and high-tech to give you extraordinary results that you'd expect from top-tier worldwide broker. Contact us with your questions and request a quote." I'm not sure what needs to be "high tech" about insurance. I'm not certain what "extraordinary outcomes" might be in this particular instance. I thought insurance was an extremely basic thing to do.

The company states that they provide car and home insurance, which cool. There are many insurance companies across the United States, from Geico and their adorable British gecko, to The General, and their mascot, Sleepy Shaq.

What could make the Steelers naming their stadium "Acrisure Stadium" strange is that according to almost every source available that does not mention Acrisure directly, they're not a major company. It's certainly not enough to justify them getting naming rights to an Madden NFL 23 stadium against the other titans in the league.

So how did this upstart tech/insurance company get to name the stadium? It might be some good, old fashioned nepotism. In the write up in the Pittsburgh Gazette we start to understand how the connection to Acrisure as well as the Steelers is more than a company buying name rights."Two years ago, Acrisure acquired the insurance practice of the artificial intelligence firm Tulco LLC with its chairman and CEO is named Mr. Tull. Tulco became a significant majority shareholder of Acrisure as part of that transaction, according to an announcement on the day of the transaction.

"Mr. Tull, a billionaire film producer, also holds an interest in ownership in Steelers." Also, Thomas Tull had a company known as Tulco that he later sold to Acrisure -- which made Tull a co-owner of Acrisure. Tull is also a minority owner in the Steelers. Also, when Acrisure is paying Acrisure to pay the buying madden coins, Tull is kind of paying himself.