Invest in eCommerce Marketing You Can Control from Martech News's blog

Invest in eCommerce Marketing You Can Control

Post-pandemic all businesses are changing their eCommerce marketing strategies, and so is e-commerce. How can e-com merchants find new ways to retain their consumers? The effects of the pandemic are waning for eCommerce merchants, with people eager to return to in-store shopping. Economic forces are also playing a role in consumer spending, as evidenced by major retail brands reporting declines in their eCommerce business. These challenges leave merchants searching for new approaches to boost customer engagement and conversion and enhance the customer experience while keeping a close eye on their budgets.

Email Marketing- Email marketing, using leading tools like Klaviyo, is one of the most pervasive opt-in eCommerce strategies. But email is only as good as how the merchant customizes it for shoppers. It is important to focus less on volume and more on personalizing messages that relate to shopper behavior and intent. Personalization uses available customer data to make the content they see on an eCommerce site or in marketing communications address their specific desires.

Native Mobile Apps- With a significant percentage of eCommerce sales made through mobile phones, eCommerce sites should either have mobile appsthat facilitate this or a mobile-friendly website layout. This strategy builds customer loyalty and stickiness as it optimizes the convenience of the shopping experience. Apps such as Tapcart specialize in turning an online store into a functional and impressive mobile app.

SMS Marketing- Short message service (SMS) marketing is an accessible and valuable mode of direct marketing that merchants can use to connect with customers personally. Mobile phones fuel our culture of immediacy, where people demand information at their fingertips. Nearly every American has a smartphone in hand everywhere they go for all daily needs. Adding to the mix, paid media campaigns have become more expensive and less effective, especially with leading browsers planning to block third-party cookies.

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