Best Video Advertising Trends for 2023 from Martech News's blog

Best Video Advertising Trends for 2023

Marketers are pushing their brand advertising with more creative video content to make a difference. Are you prepared to catch the video advertising trends 2023? Nowadays, marketers are using short visual content to attract consumers. But the key to advertising lies in consistency and more engaging video content. Video advertisements are done through various digital platforms but social media video content consumption is at its peak. Organizations must focus on social media platforms to generate more revenue.

For social media advertising, there is a need to assess a particular audience segment that likes to watch brand video content to get information about the product or services. Similarly, businesses need to optimize various trends and strategies to get an edge in the competitive market. Organizations must focus on short visual content for social media platforms to engage more customers to stand out in the crowded market.

According to Statista, around 3.1 bn viewers consume digital video content. Still, video advertising does not depend on visuals and cinematography only; it requires relevant text content to get more market attention. Organizations must focus on the target audience and use proper captions, titles, descriptions, tags, trending keywords, subtitles, thumbnails, and hashtags for their video advertisements. The allocation of an appropriate budget for video marketing, using multiple marketing platforms, and social media influencersare necessary to get more engaging content for the audience. Following are some of the best trending ideas for video advertising.

Trending Video Advertising Strategies

Social Media Video Advertising- Most consumption of video content is through social media. The user base of various social media platforms like YouTube, TikTok, Instagram, and other similar platforms is rising.

OTT Video Advertising- Over-the-top (OTT) platforms are seeing an increase in personalized content assisting marketers in reaching their target demographic. To better understand the psychology of the viewers, OTT is making certain data available to track current trends.

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