Search Engine Optimization (SEO)
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The full form of SEO is Search Engine Optimization. SEO is basically a process that
improves your site to boost its visibility when people look for the products or
services associated with your business on Google or any other search engine.
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It also improves the quality and quantity of
website traffic to a website or web page from search engines.
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There are mainly three types of SEO:-
1. On
page SEO: - All the copy on your web page which helps you in ranking. It consists
of blog, web copy, product copy and
internal link between relevant content.
2. Off page SEO: - Anything that happens outside
your website. The component of off page SEO is backlink. It includes social media marketing, guest blogging and brand
building.
3. Technical SEO: - The technical activities
undertaken to improve search ranking. It includessite indexing to assist bot crawling.
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