Top Ecommerce Marketing Platforms for 2023 from Martech News's blog

Top Ecommerce Marketing Platforms for 2023

Glance through this listicle to make your entrepreneurship dream come true. Know the top ecommerce marketing platforms for 2023! The world at large is witnessing a huge shift in people’s preferences in the way they shop. With powerful features that make business convenient, cost-efficient, and economical for both buyers and sellers, it’s an exciting time to set up shop online.

As the e-commerce scene is on the rise today, there are tons of options in platforms to choose from. Choosing the right e-commerce platform for your business is one of the crucial steps to ensure a profitable trade. This blog will help you choose from the top 5 e-commerce marketing platforms that are present in the market today and will suit your specific needs.

Shopify- Shopify is arguably the biggest e-commerce platform today. Its extensive features make it the preferred platform to market any kind of business. From small-scale side hustles to large-scale enterprises, Shopify has room for it all. The platform is immensely versatile and holds the capacity for almost any kind of business, be it B2B or B2C, online or offline. From setting up an online store to payment processing, Shopify caters to all your business needs. The Shopify team has built a new exciting program called ‘Shopify Capital’ that helps merchants in need get funding more efficiently.

BigCommerce- BigCommerce is infamous for being one of the world’s leading open e-CommerceSaaS platforms. Its low total cost of ownership and highly flexible APIs make it a preferred marketing platform. BigCommerce offers users a compelling combination of high customizability and flexibility of open-source marketing platforms and the hassle-free nature of SaaS. The marketing platform’s best-in-class APIs swiftly integrate with the existing tools and systems of corporations and synchronize and centralize all the data. This comes in especially handy for companies that are already established and have been working with older technologies.

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