Redefining Your Martech Stack With DAM and DXP from Martech News's blog

Redefining Your Martech Stack With DAM and DXP

Marketing teams are responsible to produce engaging, and accurate content to nurture prospects and encourage purchase intent. How can DAM and DXP redefine the Martech stack? Nearly every digital experience today centers around persuading audiences to engage with your content and digital brand assets. Marketing teams are responsible for rapidly producing a growing amount of compelling, engaging, and accurate content to support customers and nurture prospects who have the intent to purchase.

Streamlining digital experience workflows- Digital experience capabilities are highly influenced by the technology a marketer has access to, and complex organizational workflows are one of the main obstacles to producing meaningful content quickly. As it stands, many teams are working across separate systems that can be difficult to manage or integrate. Likewise, when marketing teams must rely on IT to accomplish critical tasks like spinning up new websites or apps, the entire experience cycle slows down and time that could otherwise be spent innovating is lost. Instead, marketers should look to streamline and automate their workflows supported by DAM and DXP technologies.

According to Forrester research, digital marketing and e-commerce decision-makers identified organizational and content silos as the top barrier to delivering a more successful digital experience. In this article, I explore how redefining your Martech stack with a digital asset management (DAM)system and digital experience platform (DXP) will ensure marketers like you are better poised to competently deliver the experiences that set your brand apart.

You could say you are tasked with marketing at the speed of the world, while also maintaining a competitive advantage through the introduction of more and better experiences. With numerous digital assets and data underpinning your digital experiences across a variety of channels, the challenge is ensuring you can successfully reach your customer at the right time, with the right message. With so many variables, you’re probably struggling to streamline workflows and overcome content chaos, all while maintaining brand consistency. Success lies in taking an innovative approach to the technology you are using.

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