A glitch in one of FIFA 23's Heroes Packs from Devon's blog

But EA accidentally released the pack and flooded the market with an enormous quantity of the item and saw the prices fall rapidly and some players losing up to one million coins in value FIFA 23 coins, which is around PS200 for purchases through a third-party.

EA has not yet made a statement on the error. But the impact on the market will last forever. The majority, if not all players are losing value, and even though the market has improved somewhat after the demise of the pack and consequent shortage in FUT Hero items, the loss of coins is permanent.

The players who were able to purchase the pack could be in greater luck, however because the pack was advertised as non-tradeable (meaning it couldn't be traded in the market for transfer) In the past, where EA has sold packs with incorrect descriptions the company typically pays those who purchased the pack. This means that some players could receive the two FUT Hero cards in exchange for as little as 25,000 coins.

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EA Scores its Own Goal as FIFA 23 Hero Pack Snafu wipes millions of coins off Virtual Market

A glitch in one of FIFA 23's Heroes Packs has become quite costly after the trade-able FIFA Ultimate Team Hero product was placed on the market for virtual transfers in the game at a significantly reduced price. The chaos ensued when players tried to sell their possessions when their value dropped cheap FUT 23 coins, trying to recover some losses since the market was overflowing.