Keyword Research In Digital Marketing from Jemes Smith's blog
The first step in keyword research is identifying your target audience.
- You have to determine what group of people will be searching for your product or services. You should know whether you are targeting buyers or searchers. Buyers are the ones who are ready to buy while searchers are people who are browsing and need information. Knowing your target market helps you decide what kind of keywords to use.
- Another step in keyword research is determining the search volume or number of searches done for a particular keyword over a certain period. The search volume can help you measure your success in online marketing. This will also give you an idea how much competition you will face. To rank high in SERPs, you need to have a very high search volume.
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WhatsApp: +1 (475) 946-0499 - After determining your market, you can start to do the keyword research for your digital marketing campaign. Analyzing keywords related to your business can provide insights about your competitors’ strategies. You can also know if the keywords you are using are effective in driving traffic.
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