Search Engine Optimization SEO from We Applications's blog

Search Engine Optimization

SEO is the abbreviation of “Search Engine Optimization”. It means "Search Engine Optimization" in India. SEO is the practice of optimizing web pages to rank highly in the search results of Google or other search engines. SEO focuses on improving rankings in organic/non-paid search results. One of the most important parts of the marketing strategies of a website that wants to get more traffic is SEO. It is important to make SEO plans when building e-commerce sites.

What is SEO?

Search engine ranking is a race. Those who come in first place are ranked and always win. Sites ranked in the top three results have click-through rates of 10 percent to 30 percent. The click-through rate of the site in ninth place is 2 percent. A website that does not appear on the first page with the searched words cannot reach its full potential. At this stage, Search Engine Optimization comes into play.

SEO is an umbrella term that covers every action brands take to drive organic traffic to their websites from search engines. Besides technical aspects such as site architecture, it also includes different elements such as content creation and user experience.

SEO is a dynamic goal even for experienced digital marketers. Myths and algorithms are constantly changing. SEO tactics that once worked very well for sites can now lead to negativities. To optimize a site, it is necessary to know how search engines' algorithms work and how real people react to website content.

The Importance of SEO for E-Commerce Sites

SEO has a very important place among e-commerce marketing tactics. No matter how large the business is, SEO is needed for successful e-commerce. SEO ensures that the e-commerce store attracts attention in the huge search engine pool and is visible among millions of sites.

If the e-commerce site is not visible to the target audience, the online store will be meaningless. If the e-commerce store does not rank on the first page of Google, it will not receive any traffic from Google. Therefore, SEO is a key term to increase the visibility and online traffic of the e-commerce site. SEO, which improves the ranking of the e-commerce site in search engines through various optimizations, helps the target audience easily find the online store.

The following information reveals the importance of SEO for e-commerce sites;

• SEO is the only way to generate organic traffic on an e-commerce site. This method of getting traffic is especially advantageous for small e-commerce businesses with tight budgets.

• Paid advertising on search engines increases e-commerce site traffic; However, this application is not long-lasting. In other words, SEO should also be implemented along with digital ads.

• SEO is an investment for e-commerce sites. For a return on this investment, on-site and off-site SEO factors must be optimized for the site.

• Avoiding search engine optimization can make it impossible to achieve e-commerce goals.

• According to research, thanks to the SEO strategies implemented by the e-commerce site, 25 to 30 out of every thousand people who enter the site become new customers.

• SEO strategies are a time-consuming process; However, it can provide long-term or sustainable traffic to the e-commerce site.

Things to Know About SEO

• The ranking of search results is determined by Google's algorithm.

• On-site factors of SEO; Factors such as software quality, site speed, website structure and the quality of the content on your website.

• Off-site factors of SEO; Factors such as links from other websites, social media engagement and digital marketing activities.

• If a website is better quality than its competitors in all aspects, Google wants this site to rank higher in the results.

• Approximately 4 billion searches are made on Google every day. The search engine crawls an estimated 2 billion websites and returns relevant results in under 0.5 seconds.

• A search engine must do three things to return relevant search results; creating a list or index of web pages, instant access to this list, and deciding which pages are relevant for each search.

• It is useful for SEO to include the most searched keywords in search engines about that subject in a text on a subject on websites. The term “SEO compatible text/content” is used for this application.

• Copy text content reduces the ranking of websites in search results, while original and rich content increases the ranking.

• A website that loads quickly and works properly is an important factor that search engines take into account.

• User experience plays a role in search engine optimization. For example; The more time the user spends on the website, the more it affects search engine rankings.

What Should E-Commerce Sites Do to Rank at the Front of Search Results?

There are many SEO practices to rank at the top of search engine results such as Google. In this regard, search engine software can provide a vision by focusing on user behavior. First, you can start by designing the e-commerce site architecture with an SEO-compatible structure.

But some points to consider to be at the top of the engine results are as follows:

• For organic traffic, the keywords that potential customers use to search should be analyzed. It is necessary to focus especially on long search queries.

• Necessary SEO settings should be made in the infrastructure of the site.

• The content on the site should be written in SEO compatible manner. Content should contain keywords appropriate to the topic and be original. Content containing rich information along with originality is likely to appear at the top of search engines.

• The content and data on the e-commerce site should be kept up to date.

• Analyzes should be made such as the SEO tools used by rival sites, their superiority in terms of SEO, and which keywords they use to get organic traffic.

• Search trends should be followed; If necessary, applications that analyze search trends should be used.