The new wave of fitness social clubs prioritizes high design and
indulgent experiences. From IV drips to infrared light saunas and cryotherapy,
these bespoke third spaces are bringing wellness-focused socializing to the
masses.
Whether you’re looking to reduce stress, improve your diet or connect
with like-minded people, wellness clubs have it all. Here are the latest
opulent, health-focused spaces opening in Los Angeles.
1. Remedy Place
When social wellness club Los
Angeles Remedy Place opened in West Hollywood last year, it was the first
of its kind. Now with a second location in NYC's Flatiron district and a third
set to open in Soho next month, the company plans two new locations a year as
it answers demand for holistic healing and community experiences.
Founder and CEO Dr. Jonathan Leary—who's also a concierge wellness doctor
with a clientele of celebrities, executives and pro athletes—says the goal is
to democratize wellness by creating a space where people can indulge in
treatments like cryotherapy, infrared saunas and vitamin IV drips the way they
might grab a cocktail at a bar. Members can pay as they go for the treatments
or purchase an all-access membership for $500 a month that includes unlimited
cryotherapy, one element per month (including hyperbaric oxygen chambers,
acupuncture and lymphatic drainage massage), group classes and lounges.
The suites are designed to be communal, so you can bring friends and
colleagues with you to a session like the Breathwork Ice Bath Class where you
can dip your body in a trio of tubs alongside up to five others—plus one
instructor who guides participants through breath work to help manage the
three- to six-minute plunge. That's just a small example of how Leary says
Remedy Place differs from hospitals and clinics that have a negative
physiological effect on the body by tensing up muscles and elevating heart
rates.
2. Heimat
The newest member of the West Hollywood club scene is Heimat, a luxury
fitness complex that is nothing short of spectacular. Named after the German
word describing the feeling of home, the seven-story, 55,000-square-foot
facility occupies a painstakingly renovated 1933 building and aims to provide
“radiant fitness experiences.” That includes invigorating workouts, spa
treatments, nourishing cuisine and a cultivated private community. The club,
which opened in June in a former commercial warehouse at 960 North La Brea
Avenue, specializes in group classes—from Reformer Pilates to boxing, spin,
barre, TRX, Kinesis and yoga—and offers state-of-the-art equipment and
amenities like a rooftop pool and coworking spaces.
But the real draw is its aesthetics: Groschel describes it as a
“fantastically opulent” experience, from gold automatic entrance doors to the
opulent locker rooms with Dyson hair dryers and spacious saunas lined in
Himalayan salt. “We wanted to show off the incredibly rich building materials,”
she says. That includes a mix of high-impact hardwoods that look burned or
oiled, stone, exposed concrete and woven textiles.
And that’s a good thing. Like the other new wave of upscale,
post-pandemic private clubs (Zero Bond in New York and Dream Hollywood’s The
Social Club), Heimat is designed to appeal to wealthy, affluent members who
aren’t afraid to spend. Memberships start at $350 a month, far more than the
average at Equinox and nearly tripling the cost of the club’s nightclub-themed
competitor John Reed.
3. Healthspan
The recent decrease in the American lifespan is making many rethink how
they want to spend their golden years. This has led to new businesses like the
West Hollywood-based Remedy Place that combines high-end social wellness
services with chiropractic and biometric testing; and Healthspan, an anti-aging
digital medical clinic that offers sleep coaching, fitness and nutrition
programs. Healthspan's focus on preventive healthcare has been embraced by a
growing segment of the population.
The emphasis on 'healthspan' over 'lifespan' is a response to challenges
that emerged when the increase in life expectancy was not matched by declines
in chronic disease mortality. A growing consensus is that addressing the
fundamentals of aging, such as exercise, a healthy diet and limiting alcohol
intake, will improve healthspan while also increasing life expectancy.
In addition to providing an opportunity to learn from longevity experts,
the summit provides unique activations such as ice baths, nature breaks and
brain paint neurofeedback demos that help attendees decompress from a day of
learning. The event is held at a beautiful locale, this year in Rancho Palos
Verdes looking out over the ocean. The education and experience combine to
create a healthspan conference that is not to be missed.
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