How to Leverage Import Export Data to Identify Profitable Markets from Siomex's blog

If you are planning to market your products in new areas, it will be helpful to know where product is likely to thrive. More often than not, import-export data is used to make wise decisions rather than companies leaping into its implementation blindly. Such data, especially when coming from sources such as Siomex, guides you towards the right markets and customers.

Import export data means import and export records, understanding why this information is crucial are obviously very necessary.

When you think of selling internationally, you probably have some basic questions in mind: Where will my product sell? Who’s buying it? Is there enough demand? Import-export data answers such questions because it lets you see how similar products to yours are bought and sold in different countries. It is as if you have been given a window into what other businesses are making successful strategies, so that you can align your efforts to those areas.

Suppose I am a furniture maker operating in India. You may be interested in how well your products would perform in sales in Europe or Southeast Asia? In import-export data coupled with similar items of demand you can quickly identify whether the demand of similar products is expanding or static between the two countries. By so doing, you avoid doing business in markets that do not require the particular products or services you are selling.

Main Objective: Determine countries that have high demand.

This way you can identify countries where there is demand for products similar to yours, that is through import-export data. If a given area has been progressively buying your goods, this is a clear indication that demand there is high. For example, if data concerning the market share shows that electronics is a popular product in U.S, then you stand a good chance if you are manufactures in electronics.

The information from providers such as Siomex can be used to search for growth trends. In this way, one can be able to assess those countries, whose demand is likely to increase in future. For example, you are involved in production of environmentally friendly kitchen utensils. Some research using import-export statistics might reveal that European countries, more so Germany, have higher import values of sustainable products. That makes it easier for you to focus on Germany as a market you would like to get into if you discover other sellers who have been making good profits in that region.

Understand the Competition

It also has the advantage of indicating who your competitors may be in each market when you deal with the import-export data.

A search through export records of other firms you will be able to tell who is exporting what to the country. Okay, looking once again at our sample of kitchen utensils that were eco-friendly. This way, if the data reveals that some competitor has been spearheading Europe market, you can look at the manner in which they have executed their strategy and how it is possible to differentiate your products.

For example, if your competitor competes through the use of expensive kitchenware, it will be advisable to offer cheap items. Similarily, knowing who else is selling similar products is a plus since it can inform your strategy. By using import-export data, you’re told where the niches are so that you can offer something different.

See Where There is Room for Specialty Merchandise

Indications of new opportunities for import-export can sometimes be observed from such a matrix as low competition areas. If you are clothing manufacturer, there might be one day you find out through big data analysis and based on that big data there is mounting concern for organic cloth in Asia however the market is not being sufficiently met by manufacturers. This insight shows you an area of market that can be tapped into without much competition in the selling of the product.

Sources such as Siomex can depict to the reader the kind of goods countries are importing but cannot produce yet. These gaps therefore present you with excellent opportunities for you to fill the market gap and meet the market demand. If you target such markets then you shall be surer of a quick success because you are targeting areas that do not have a market that is flooded with your product.

Track Changing Trends

In any business, markets and demand are forever a moving target. Thus, if you follow the import-export data over time, you can actually observe these changes are occurring. For example, if you are in business of selling some imported fitness equipment, you might find that market trends is shifting towards home gyms in a particular geographical area. It also could have helped you realign your production and marketing strategies based on that trend as soon as it registered on your radar.

Siomex offers updated data

that you can use to be able to notice these shifts at an early stage rather than the later. In this manner, you are always willing to be the first one moving into a certain market segment the moment trends in such segment emerge.

Test and Adjust Your Approach

Having defined a potentially promising market, import-export data can be useful in assessing one’s own performance in that region. This is because through daily, weekly or monthly data comparison, some patterns are identified on the market reaction to the products sold. If the sales are not rising in a particular area in the expected way, one has the freedom to change its tactics or target a new market. This flexibility allows you to constantly adjust your course, to always be going in the right way, avoiding areas which are unlikely to yield the best results.

For instance, let’s say you’re selling organic beauty products in the Middle East but find that it isn’t selling as much as you expected, numbers from import-export can give you an idea if it is a problem with price, competition or market interest. Thus, based on guidelines that fit the obtained data, great success can improve the rate of practice and flexibility.

Now Get Smarter Decision through Siomex

Import-export data can be a helpful tool, but it’s not always easy to tell whether applying it will get you the results you want: it’s not guess work. The kind of data that Siomex analyses are the type that can enable businesses define good markets and start exploiting them, understand competition, and even appreciate emerging trends. With the help of data-based insights, you will know what new markets to focus on and how to fully capitalize on the opportunities that the world has to offer.

Thus, the best way to always ensure you are funding the right projects is by utilizing actual data as your guide.. Comprehensive import-export data eliminate the appearance of guessing and instead positions you on a route where your actions are drawn from real global happenings. Therefore, when you focus on new markets let the data steer you towards greater profits and more strategic directions.