Investigating the Influence of Luxury Rigid Box Packaging on Consumer Perception and Product Valuation from ericwesely's blog

Premium luxury rigid box packaging tends to be a common packaging solution present in the luxury packaging industry. This packaging is different from other boxes due to the material thickness, opening and closing experience, as well as manufacturing methods. Often these boxes are around four to five times thicker in comparison to traditional folded cartons.

They also have more options when it comes to the opening experience when you compare them with corrugated boxes. Apart from this the embellishments get printed on a paper which then gets wrapped around the outside chipboard area. The paper is able to be employed on the outside as well as inside area of the box so that brands can use the packaging for branding purposes.

The following looks at the influence of rigid box packaging on customer perception as well as product valuation:

Strong and sturdy packaging

This packaging provides a structural advantage over other kinds of custom product packaging. Therefore it is preferred by many industries like cosmetics, consumer electronics, etc. which need a more premium type of product packaging solution.

The box is made using two main components. This includes a primary chipboard part. This acts like the main structural component. There is the wrapping which encases the box and can be used for brand messaging. When the dimensions of the packaging have been figured out, a huge piece of chipboard can get die cut then scored to make the 3D structure of the packaging.

This structure allows the packaging to be strong which can protect the product. Good-quality packaging materials are used to make the box from as well. Cardboard luxury rigid boxes like these are able to give consumers a positive perception of your brand.

Attractive appearance

The wrap of the packaging tends to be the place where the visual along with tactile customization of the packaging happens. This is the thinner and more flexible paper which gets cut so that it can match the chipboard’s particular dimensions. The paper wrap gets die cut into various sections then it gets applied to the inside along with outside of the box in a way that no chipboard will be visible.

This paper wrap can be designed with embellishments as well as finishes allowing the boxes to look luxurious and unique drawing the attention of shoppers to them. Printed luxury rigid boxes are able to accommodate many luxury elements. This allows the box to look more wonderful.

They can support stuff like magnetic closures, embossing plus debossing, spot varnish, gold and silver foil stamping, along with other premium and exciting printing techniques.

For example when you include gold foil stamping, you will let consumers get the impression that something grand and luxurious is in the packaging. This foil stamping is able to give this image.

Packaging such as this has the ability to draw the attention of shoppers and give them an impression that they should buy the product.

Environmentally-friendly option

When the boxes are made with materials that are recyclable, reusable, renewable, and/or biodegradable and when you print them with sustainable inks, you will be able to make custom rigid boxes that will be suitable for the Earth. Nowadays many consumers seek environmentally-friendly packaging options due to climate change along with global warming.

Therefore you need to make packaging such as this if you want to attract people to what you are selling as a brand that has “green” packaging will be regarded as being responsible.

Aiding with brand awareness

These boxes are able to enhance the brand’s reputation. When they get designed well, they help in the public’s recognition of a company. Customers want a particular level of quality when they buy products and the packaging is able to help give this image.

The packaging can let people trust a brand when they see it is strong and designed well. In this way it is able to help a company get a larger consumer base and help with increasing brand awareness.

With these boxes you can let people know about your brand when you include your brand details on it like its brand logo, colors, tagline, etc. Packaging such as this may inspire confidence in a company making people want to buy from it.

Luxury rigid packaging has a positive role to play on consumer perception along with product valuation as the boxes are able to give a high-end and exquisite impression of a company. This is because the packaging is a high-quality one that is strong and which can show consumers that the brand has packaged its products differently and uniquely.