Wise businesspeople today become authors and benefit from their book publicity campaigns in many ways. One of the best things is their longevity, and you can thank the internet. Wherever you make a publicity appearance, whether in traditional media or online, it remains viewable or readable for years to come. Better still, most articles and videos come up in online search results and can introduce you to new audience members (and potential clients) for years. If you've watched your competitors write books and move ahead of you, it's ...
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