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MarTech Interview with Matt Swalley on AI in advertising
Matt Swalley shares insights in Martech Interview on AI in advertising& tech-oriented advertising, the role of machine learning in business messaging, and the role of AI in advertising. Creative is now the main lever for distribution, and the only way to continually improve performance and adapt to each ad platform’s algorithms is with technology.
Customers’ attention spans are getting shorter. Two massive platforms historically controlled 65% of the digital advertising m... more
