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How AI-Driven Automated Experimentation is Replacing A/B Testing A/B testing can be a powerful tool, but artificial intelligence can take it to the next level. Here’s how AI-Driven automation is replacingA/B testingin modern marketing. A/B testing is a tried and true methodology marketers have been using for decades to make more informed decisions and eliminate bias as much as possible. Advanced marketers and business leaders understand the importance of minimizing human error and gut-based decisions, and instead acting on relevant ... more