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Programmatic Drive Breakthrough Business Results Programmatic advertisinghas become a go-to technology to reach people with relevant messaging. According to a popular meme, it isn’t the C-suite who has led digital transformation at most companies—it’s done by COVID-19. How can programmatic advertising drive business results& advertisers push contextual targeting beyond its capabilities? The pandemic accelerated digital transformation at a speed once thought impossible: in a matter of months, companies worldwide adopted digital t... more