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Cigarette packaging is not a mere shipment holder of cigarettes and tobacco products, but it is a major marketing strategy, attractiveness, and even preservation of the commodity. In most markets, brands are aware that the type of packaging they employ will create quite a unique picture. Brand customization is crucial to cigarette brands because it is the only way that a brand can communicate its messages and appeal to the target market. Looking into this topic, sometimes the cigarette boxesthemselves are considered the packaging cat... more