User blogs

Customer Data Platforms: What It Is and Isn’t What is a Customer Data Platform (CDP)?- Every organization defines CDPs in a different manner mainly including or excluding certain features. Within our teams, we define CDP as a centralized, cloud-based solution that helps organizations understand their customers and enable personalized, consistent & real-time experiences across marketing, sales, and service channels. A customer data platform (CDP) is one of the most essential tools being adopted across B2C as well as B2B industrie... more