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Certainty of outcomes – Only goal that matters for marketers Certainty of outcomes– what does it mean to you? And in percentage terms, how close does your marketing strategy get to achieving certainty? As we face a future of continued economic uncertainty, In this article I will outline some high-level ways to make those crucial steps towards achieving certainty of outcomes for marketers. I believe that the marketers that will lead the way are the ones that can deliver certainty about the outcome of every single marketing action tha... more