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Martech Interview with Lynn Tornabene on Data Strategy Lynn highlights in an Martech interview on data strategyabout how marketing techniques have evolved and how crucial it is to have a comprehensive data strategy to make informed marketing decisions. An insights-informed approach is the only way to determine what’s best for your company. Looking at the buying journey as a rigid, straight-line process we (think we) control to a more flexible one. Practices such as using intent data, machine learning and AI, triggered marketing, and... more