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Most people like coupons, according to statistics. A company that does market research says that 60% of consumers actively look for coupons and that 95% of consumers like coupons. We like coupons, and small businesses should too. Coupons are a cost-effective way to get new customers, sell more products, and bring back customers you may have lost to competitors. Coupons work because they change the cost-benefit analysis that people do before they buy something. Customers will only go to a store and buy things if the benefits of ... more

This article explains what voucher codes and discount codes are, how they work, and how you can use both voucher codes and discount codes to save money when shopping online or buying popular brands. Our high streets and shopping malls have changed a lot in the last ten years, mostly because online shopping has become so popular. Many of us spend our lunch breaks and evenings looking for things we want online because you can narrow down your search results instead of having to look through endless shopping racks.  The problem i... more