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Once you expand your eCommerce business to appeal to international customers, you can start turning some real money and grow your brand globally. However, optimising your eCommerce site for the international audience has its strategic requirements. Here’s how to do it well.1. Localise High Dollar ValueLocalising content is one of the first steps you should take to gain optimisation of your site. That means speaking translations into multiple languages, changing product descriptions, and rewriting some images to connect with dist... more