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Martech Interview with JR Sherman on Event Marketing JR Sherman highlights in an Martech interview on event marketingtrends and why is it critical to prioritize event marketing in your martech stack. The level of customer commitment to engage in virtual or in-person content for hours or days offers unique insights into content preferences and purchasing cycles. RainFocus is an experiential software company that integrates data management, marketing automation, and strategic event management within a single platform. What makes Rain... more