Global Marketing
Global marketing is a broad concept that includes all the
processes necessary to sell a product in international markets. It involves the
processes of a company planning, manufacturing, locating, localizing, and
promoting its products in a worldwide market.
Until recently, only large companies were selling in
international markets. With the effective use of the Internet all over the
world, small businesses have now become players in global markets. Many small
and medium-sized companies can reach customers...
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