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How to Create an Influencer Marketing Campaign in Magento Looking to boost your brand's reach and engagement?Learn how to create an influencer marketing campaign in Magento, a powerful e-commerce platform. How can you attract customers to your Magento website? One of the possible ways is to partner with influencers. In this article, we’ll go through the steps to launch an influencer marketing campaign in Magento. Why You Should Consider Influencer Marketing- Suppose you own a Magento online store. You’ve ensured an unparalleled use... more

Best Video Advertising Trends for 2023 Marketers are pushing their brand advertising with more creative video content to make a difference. Are you prepared to catch the video advertising trends 2023? Nowadays, marketers are using short visual content to attract consumers. But the key to advertising lies in consistency and more engaging video content. Video advertisements are done through various digital platforms but social media video content consumption is at its peak. Organizations must focus on social media platforms to generat... more

Martech Interview with Ali Fazal on Creator Management In the creator economy for the next-gen brands, authenticity is everything. So how do you build authentic creator relationships? Taking the time to know your audience and gather the right insights in a Martech interview on Creator Managementwill help marketing succeed tremendously. The biggest view I have is that creator and brand relationships are so valuable but need to feel genuine. GRIN is the pioneer behind the world’s first creator management platform, designed for the ne... more

How working with Micro-Influencers can be profitable? Brands and marketers started to attract more micro-influencers to their ad campaigns, and 2022 can be called the year of the micro-influencers’ bloom. Why so? It’s simple: numbers don’t lie, data helps choose the right people to gain profit. Celebrities and macro-influencers still have their fair share of attention and brands’ money, sure, but in 2022, the focus is not on them anymore. And here are the main reasons why micro influencers can be profitable& get more offers – an... more