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The Instant Redeemable Coupons (IRC) market is witnessing significant growth, driven by increasing consumer preference for discounts and promotional offers. As businesses strive to enhance customer engagement, IRCs have emerged as a powerful marketing tool that boosts sales while strengthening brand loyalty. The market's expansion is further fueled by the growing penetration of digital couponing and mobile-based promotional strategies. With consumers seeking cost-effective shopping solutions, brands and retailers are increa... more