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Tag search results for: "interview"
Considering that a recruiter may get dozens, if not hundreds, of resumes for a single job opening, there is little time to carefully dig through each individual resume to see if a candidate has the 'special something' the employer is seeking. So what do you need to do to stand out in the crowd?
Even the most qualified candidates with the strongest qualifications sometimes get bypassed by recruiters when they are looking to fill an open position. Why is this? Don’t recruiters want to interview and hire and the... more
Martech Interview with Xun Wang on Technology Innovation
Businesses strive to make their presence in their target markets. In a Martech interview on technology innovation, Xum Wang shares light on Is there a technology that can support this effort? The rise of data technologies has enabled marketing software to be more efficient than ever. We are no longer constrained by only using small bits of data to gain insights.
Bloomreach’s road to MACH certificationbegan 24 months ago and it’s given us the unique opportunity to evaluate eac... more
Martech Interview with Kevin Beales on Conversation intelligence
Sales management platformsare crucial for B2B success bringing convenience to buyers and sellers. In an Martech Interview on conversation intelligenceshares views on How do market players address this need? To create customized experiences and content, sellers must be able to access the right learning and sales content to support a highly complex and personalized B2B buying journey. We provide strategic and operational leadership to my team to combine the power of sale... more
Martech Interview with Ali Fazal on Creator Management
In the creator economy for the next-gen brands, authenticity is everything. So how do you build authentic creator relationships? Taking the time to know your audience and gather the right insights in a Martech interview on Creator Managementwill help marketing succeed tremendously. The biggest view I have is that creator and brand relationships are so valuable but need to feel genuine.
GRIN is the pioneer behind the world’s first creator management platform, designed for the ne... more
MarTech Interview with Deanna Ballew on Digital Experience
In an Martech interview on Digital Experience, Deanna Ballew shares views on how marketers need to find what can enhance digital customer experiences. Are there any solutions that make this easy? The most successful brands and organizations are those that understand the power of data to impact business decisions and drive the customer experience. Across every touchpoint and conversation, it’s clear that Acquia employees want to do right by our customers—whether that be deliv... more
Martech Interview with Lynn Tornabene on Data Strategy
Lynn highlights in an Martech interview on data strategyabout how marketing techniques have evolved and how crucial it is to have a comprehensive data strategy to make informed marketing decisions. An insights-informed approach is the only way to determine what’s best for your company. Looking at the buying journey as a rigid, straight-line process we (think we) control to a more flexible one. Practices such as using intent data, machine learning and AI, triggered marketing, and... more
Martech Interview with JR Sherman on Event Marketing
JR Sherman highlights in an Martech interview on event marketingtrends and why is it critical to prioritize event marketing in your martech stack. The level of customer commitment to engage in virtual or in-person content for hours or days offers unique insights into content preferences and purchasing cycles. RainFocus is an experiential software company that integrates data management, marketing automation, and strategic event management within a single platform.
What makes Rain... more
Martech Interview with Faisal Galaria on AR in Marketing
The AR industryis developing and evolving day by day, with constant innovations across the space. In an Martech Interview on AR in Marketing. What are the best use cases of Augmented Reality in Marketing? The core to creating engaging experiences in AR is not only the process of building something memorable but creating something meaningful.
Some of the most effective marketing use cases of AR can be seen across the CPG industry. AR turns physical objects – be this a tube of ... more
Martech Interview with Laura Haines on eCommerce in Metaverse
Laura Haines shares insightsin an Martech interview on eCommerce in Metaverseand strategies that brands and marketers have to integrate to take advantage of an ecommerce industry in the Metaverse and NFT era. Laura Haines, the Chief Product Officer of Amaze, a mobile ecommerce design platform. To take advantage of social commerce, brands need to shrewdly market their products by creating social media ads and posts that lead consumers on a seamless transition to their pers... more
MarTech Interview with Paul Brenner on Location Targeting
An AOOH solution provides several unique benefits and acts as a touchpoint along the buyer’s journey. But is it the future of retail? In an Martech interview on Location Targeting& the importance of location targeting comes down to the point of sale. Customers hearing ads while shopping in-store have immediate access to the brand’s products.
The same principle applies to other out-of-home channels like radio or billboards. But when you have a captive audience shopping in... more
MarTech Interview with Arsen Avakian on Digital Media
Arsen Avakian, Co-founder and CEO, Cooler Screens highlights in an Martech Interview on Digital Mediause cases of digital media opportunities driving growth and introduces us to the product features of the Cooler Media Platform. Brands can tell their story digitally, which creates an opportunity for better measurement so they know what’s working and what’s not.
The lightbulb moment was realizing we could digitally augment physical retail to provide a better consumer experience. ... more
MarTech Interview with Zach Cutler on PR Technology Solutions
Co-Founder and CEO of Propel, Zach Cutler highlights in an Martech interview on PR technology solutionsthat Propel offers and gives a sneak peek into their recent developments. They will continue to work day and night to be the innovation leader in PR technology, rolling out features that are years ahead of the competitors, which make the work and lives of PR professionals better. You are only as good as your team, and the most amazing product in the world will fall flat ... more
