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A lead tracking system is a tool or software used to track and manage potential customers, also known as leads, throughout the sales process. The system captures data on leads such as their contact information, behaviors, and interactions with your business. By using a lead tracking system, businesses can identify where leads are in the sales funnel and what actions they have taken, which can help them personalize their sales approach and close more deals. Lead tracking systems can range from basic spreadsheets to advanced CRM (custo... more