The use of typography in the identity of a brand is an important aspect, and nowhere is it more evident than in logo signs. Hence, if one considers iconic brands like Nike, Coca-Cola, or Google, it becomes easy to recall the typography of their logos just as vividly as the symbols they happen to use. How the audience perceives and experiences the brand can be determined by type style, size, space, and alignment when it comes to the presentation of the brand name. Indeed, a good choice of typeface will leave an impression that lasts, ...
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