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How to Market During a Recession Discover effective marketing strategies during a recession. Learn how to reach your audience and maintain sales with these expert tips. Read more now! You’ve read the headlines and seen the stock prices. With all signs pointing towards a recession, it’s easy to fear economic uncertainty. Magnifying this, every decision you make during a downturn could have massive long-term effects on your organization. That’s a lot of pressure. As businesses tighten their belts and marketing budgets shrink, you nee... more

Strategies for Marketing During an Economic Downturn Economic downturns are faced by marketers in every business and tackling them is a skill. Here are marketing strategies during an economic downturn. In the best of times, marketers have an increasingly difficult job. Driving company growth is not just one thing.  Building and maintaining a strong brand, engaging customers, and building quality pipeline are just a few of things marketing teams own. Typically, you are squeezing more out of the same budget and don’t have enough ... more

PepsiCo Martech Leader Unveils Marketing strategies Jerome Tillotson highlights on PepsiCo Marketing strategies& three game-changing technologies that brands need to invest in and bring together. According to a new eConsultancy report, in partnership with Cheetah Digital, entitled 2022 Digital Consumer Trends Index: Consumer Attitudes and Trends in Personalisation, Privacy, Messaging, Advertising and Brand Loyalty, consumers are rewarding brands that make personalisation a priority. To remain competitive in today’s signal-satura... more