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How to Use Media Measurement the Right Way Are you using media measurementthe right way? Our guide shows you how to optimize your strategy for maximum results! A critical skill today’s digital marketers should have is the ability to measure social media campaigns. Virtually every business is on social media, as it’s boomed in recent years and is becoming a breeding ground for advertisements and various creative campaigns. If done correctly, media measurement can be a significant boon for businesses and their overall marketing succes... more