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Martech News
Top 5 iPaas Benefits with Suitable Examples In business, data sharing drives the decision-making process. An iPaaS simplifies the process. Are there any platforms supporting the process? What is an iPaaS?- An iPaaS or integrated Platform as a Service is a solution to automate business processes by data sharing through business applications integrated across all departments. Leveraging this solution can increase workflow efficiency by reducing dependency on applications such as spreadsheets and email. Top 5 iPaaS benefits Easy to ... more
Martech News
Invest in eCommerce Marketing You Can Control Post-pandemic all businesses are changing their eCommerce marketing strategies, and so is e-commerce. How can e-com merchants find new ways to retain their consumers? The effects of the pandemic are waning for eCommerce merchants, with people eager to return to in-store shopping. Economic forces are also playing a role in consumer spending, as evidenced by major retail brands reporting declines in their eCommerce business. These challenges leave merchants searching for new approaches to ... more