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Shopping festivals and occasional deals, like Cyber Monday, have become a popular time for consumers to snag great deals and save money. While retailers often offer discounts during these periods, you can save even more money by using coupons and promo codes. In this article, we'll explore the benefits of using coupons and promo codes during shopping festivals and occasional deals, and how to uncover hidden promo codes to get the most out of your shopping experience. The Power of Coupons and Promo Codes During Shopping Festival... more

Most people like coupons, according to statistics. A company that does market research says that 60% of consumers actively look for coupons and that 95% of consumers like coupons. We like coupons, and small businesses should too. Coupons are a cost-effective way to get new customers, sell more products, and bring back customers you may have lost to competitors. Coupons work because they change the cost-benefit analysis that people do before they buy something. Customers will only go to a store and buy things if the benefits of ... more

One of the most important things that every online retailer wants to do is make more money. Among other things, coupons can help you do this, but before you start using them on your website or in your online store, you should know the pros and cons of doing so.  Statistics show that around 90% of online shoppers use coupons in some way. So, take a look at these five pros and five cons of using coupon codes to drive sales to see if they are the right business strategy for you right now.  They help you get more customers ... more

Consumers are clearly hungry for deals, and this hunger is growing as retail websites and mobile platforms improve. Should you add fields for coupon or voucher codes to your web form or eCommerce checkout, though? The mere presence of a coupon or discount code can increase shopping cart abandonment rates (more on that later). Mention the word "discount" and you risk driving your customer (whom you worked so hard to win through a variety of marketing tactics) back down the "digital high street" to see what other deals are a... more