User blogs

Tag search results for: "ppc and display advertising"
David Warner
Transparency has always been a concern when using PPC for advertising your brand or services. Earlier this year, when tech giants like Amazon, Apple, Facebook, and Google marked their presence in an antitrust hearing, the same concerns came to light. It may likely be just a small part of a more extensive series of antitrust investigations. Often, miscommunication and updates hamper search terms’ visibility. It’s a matter of concern about whether or not Google is blindsiding advertisers. Naturally, this paves the way for us to discus... more