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Martech News
Top Predictive Analytics Trends in 2023 With the advent of big data analytics, what does the future of businesses look like? Find out in this article on top predictive analytics trends in 2023! It is quite clear that data analytics trends will play a major role in shaping the future of businesses. Those utilizing analytics and its key trends will be the frontrunners of the industry. In this blog, we have listed the top predictive analytics trends in 2023 that will dominate the industry dynamics. Scroll through to know them all. Dat... more
Martech News
Predictive Analytics in Marketing Marketing ran on intuition and hunches for years, but the digital age demands something more solid- predictive analytics in marketing. Modern marketing is all about making sense of data, and predictive analytics empowers you to do that. It helps you leverage AI to predict future marketing patterns and trends. AI and machine learning allow brands to process colossal volumes of data faster. Brands must anticipate customer needs to tailor a delightful customer experience. The Conversion- The marketing... more