User blogs

MarTech Interview with Arsen Avakian on Digital Media Arsen Avakian, Co-founder and CEO, Cooler Screens highlights in an Martech Interview on Digital Mediause cases of digital media opportunities driving growth and introduces us to the product features of the Cooler Media Platform. Brands can tell their story digitally, which creates an opportunity for better measurement so they know what’s working and what’s not. The lightbulb moment was realizing we could digitally augment physical retail to provide a better consumer experience. ... more