User blogs

MarTech Interview with Paul Brenner on Location Targeting An AOOH solution provides several unique benefits and acts as a touchpoint along the buyer’s journey. But is it the future of retail? In an Martech interview on Location Targeting& the importance of location targeting comes down to the point of sale. Customers hearing ads while shopping in-store have immediate access to the brand’s products. The same principle applies to other out-of-home channels like radio or billboards. But when you have a captive audience shopping in... more