Sales automation and sales CRM (Customer Relationship Management) are related concepts, but they refer to different aspects of the sales process.Using software tools and other technology to automate certain steps in the sales process, such as lead generation, lead nurturing, and sales management, is referred to as sales automation. By streamlining the sales process and increasing productivity, sales automation software gives sales people more time to concentrate on higher-value duties. Features like email marketing, social media mana...
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