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SEO is constantly improving and best practices are constantly being updatedIt's great to implement SEO tactics on a brand's website and its digital properties. However, if it's a short-term effort (such as budgetary constraints) and your site isn't consistently reassessed over time, you'll reach a threshold where you can't improve your site due to other failures.
In the way the search world is evolving (basically at Google's discretion), you should always monitor changes ahead of your competitors, preferably on the first page.
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