AFFORDABLE WEB DESIGN MISTAKES YOU SHOULDN'T MAKE from Feroz Ali's blog

 

At last you have decided to build a new website and you have a luxury idea but a small budget. The good news is that a limited budget doesn't mean you need to make the top 3 mistakes in site design as affordable web design is achievable no matter what your finances.

 

What are the top 3 mistakes? Not only will I tell you what they are I'm going to show you what to do instead for even the most affordable web design endeavours.

 

Mistake#1: It Isn't Obvious What The Website Is About When someone visits your website you have about 4 seconds to encourage them they are in the right place. They need to believe, for example, "I was looking for new women's clothes and viola, here they are."

 

Now it seems evident that this should be the norm but many websites confuse their customers by placing non-related banners and ad's in the place on the page that visitors will view first. If you are going to display ad's on your site that is ok, but before visitors see the ad's you  affordable web designwant to tell them that they are in the right place and get them engaged.

 

Affordable Web Design starts with getting folks engaged so they visit more pages on site and progress through the sales process.

 

Mistake#2: Sacrificing Customer Experience for Creative Design Affordable web design sometimes involves a graphic designer and your graphic designer has created an awesome looking background image, vibrant graphics, flash homepage banner, with music playing. Your site visitors will be so impressed with your site and in fact, it is a point of difference that will differentiate you from our competitors - right?

 

Wrong! Hmm, almost all wrong. You will without doubt be different to your foes because most of your site visitors will be on your competitors websites enjoying the experience. Why? All of those things can make your site slow to load. Google and Yahoo reckon that if your site takes more than 4 seconds to load an extra 30% of your visitors will "bounce" (only visit one page). You calculate how much profit that will cost you versus getting some good quality Affordable Web Design upfront.

 

Now don't misinterpret here, all of these functions are entirely alright providing your designer keeps speed with regards to loading times in mind. Slow loading websites are penalized by most search engines and quicker loading websites will keep more of your audience on your site rather than a competitors. Affordable Web Design needs to focus on being a fast and easy to navigate site for your visitors to stay on your website.

 

Mistake#3: Forgetting about Good Search Engine optimization Good Search Engine Optimization is frequently overlooked by new website owners. They build a website and predict that everyone will find it and the cash will be rolling in almost immediately. What their web designer neglected to tell them was that the search engines can help create a whole lot of traffic to their website for free, but only if the search engines can ascertain what your website is about.

 

There are lots of ways that the search engines achieve this and you can read the following for a basic guide on Good Search Engine Optimization. Some uncomplicated tips include the right use of Title tags, Headings (H1 especially), and getting your key word phrase in the right places on the page. This will get you some of the way there but if you really want to hit the spot with SEO then talk to a specialist or visit someone like Rankbuilder and turbo-charge your efforts.

 

Good Search Engine Optimization can occasionally seem counter intuitive when you are thinking about Affordable Web Design because of the time and there is an extra cost. However, if you recognize it as an investment in free traffic to your website and...

 


Previous post     
     Next post
     Blog home

The Wall

No comments
You need to sign in to comment