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For over 15 years, Trevor has been brought in to assist small business owners improve their marketing, increase their revenue, and make more sales.
Trevor typically works with entrepreneurs, consultants, coaches and speakers.
On the podcast, Trevor delves into his process for marketing books, which, in turn, serve to plug your overall brand.
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WHY WRITE A BOOK within the FIRST PLACE?
If you’re wondering why you ought to write a book when you’re an entrepreneur and not a writer, Trevor has some choice words for you. Those are authority, credibility, trust and desire.
Having a book will do wonders in attaching these valuable traits to your personal brand. Once you've got these traits attached, your business will increase. Your book is one of your most important marketing tools.
Trevor uses the instance of J.K. Rowling, guessing that she makes extra money from selling butterbeer at Disneyland than from her actual books.
That’s the thought Trevor is pushing.
Your book doesn’t have to make a ton of money, but it boosts your reputation, which, in turn, causes you to a lot of money.
THE BEGINNINGS OF LAUNCHING a world BESTSELLER
From another person, Trevor learned of what he calls the “epic book launch.”
The first part of this is making the decision to market, which some creative people are hesitant to try to to . this is often a decision you’re going to have to make for yourself, too. Nobody’s visiting make it for you.
This personal marketing involves social media, email, text, audio or whatever else is out there to you.
If you’re hesitant to plug because you are solely focused on your message and feel guilty about making money, don’t be. Money goes to allow you to write more books and, of course, pay of the bills.
Besides, you’re putting plenty of money into writing and publishing your book, so you’ll want to form as much of that back as possible, right?
Marketing doesn’t need to wait until your book is ready for shelves, either. Trevor’s wife promoted her book when all she had was a sleeve, which she slid onto another book. She then presented this prototype at a speaking event as a replacement book and secured $35,000 of latest business.
Once you've got a cover, some details, and a release date, you'll even put your book up on Amazon for pre-sale. you'll also attach incentives for pre-ordering, like a free t-shirt.
ADOPTING the simplest MARKETING PRACTICES
One aspect of selling that Trevor finds crucial is creating a two-way street, where the buyer can react back to your advances. this might be “if you like what you see, click here” or “if you wish my message, please join my community.”
He calls this “direct marketing.”
While applying marketing , you'll also bait consumers. Trevor uses the instance of offering someone a free book, then asking them to go to his website.
Direct marketing is especially important when you have a platform to boost your signal. If you get on a podcast, you’re definitely visiting want to have something to offer the audience and a directive to match.
A more “ninja” marketing approach, as Trevor puts it, involves marketing without people realizing it. this might be interviewing people about a subject for your book, then mentioning the book itself and when it releases.
Building up your release date is another marketing must. It seems simple, but people can sometimes be skittish about it. give some thought to movies or technology – the release date is highly anticipated and built up.
It’s also important to carry back a little bit. If people don’t want the e-reader edition, ensure they know when the paperback comes out. It builds anticipation, which strengthens their overall desire.
DON’T ditch POST-LAUNCH MARKETING
Even after your book is released, you'll still recreate the marketing buildup that led up to launch. this is often due to paperback editions and e-reader editions. It’s essentially like releasing two other books. Everything starts once again .
Whether or not people are reading your book in its many forms is unimportant. Trevor admits to owning several Tony Robbins books that he’s never opened. Yet, he’s spent untold amounts of cash attending Robbins’ seminars and programs.
After your book releases may be a perfect time to do book signings, webinars, and other things that connect you directly with people.
Giving away your book for free as a promotion can also be effective.
In fact, a lover of Trevor’s did just that and grew a list of 15,000, who he then wont to make offers to. After all, the book sales aren’t what this is often about. It’s about growing your reputation and building an audience.
In his book, Trevor lists variety of different ways to market your own book, pre-launch and post-launch. These include, but aren't limited to, audio/video programs, books, coaching and consulting, partnerships and joint ventures, mastermind membership programs, and lots of others.
Essentially, if you see a lively microphone, make it yours.
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