Creating successful campaign with the help of DSP from Martech News's blog

Creating successful campaign with the help of DSP

Programmatic advertisingconsists of buying and selling digital ad space. How can you create a successful campaign with the help of demand-side platform? We all have struggled with creating the first successful and profitable campaigns as advertisers, getting over many obstacles before reaching a successful and profitable one. Dive into this article to learn about them, so you can successfully create your first winning DSP advertising campaign. First of all, let’s start by explaining some basic terms.

What is a Demand-Side Platform?- A demand-side platform is a programmatic advertising platform where ad buyers can purchase and manage ad inventories from different sources. Demand-side platform (DSP) is an advertising platform where ad buyers can buy and manage ads from different sources. The whole process is done through a real-time bidding system. Real-time bidding refers to competing for particular ad space at the same time to buy, and the winning bid is the highest bid of the marketer, which will display his ad on the publisher’s website, which he competed.

How Does a DSP Work?- The process is pretty simple. The first step is to choose the audience that you want to reach. Following that, campaigns are set on the DSP. After that, ads are available on DSP, with the support of SSP (Self Service Platform) and ad exchange. Then, the marketer targets the criteria through DSP and, with the help of the two platforms, sends bids to purchase ad space through DSP as a programmatic advertisingplatform. 

Create your campaign through DSP- In our DSP platform, you can create push and contextual campaigns. Push notification is the most popular campaign format. It is a message sent to the device after users subscribe to receive notifications from a publisher’s website. The contextual campaign format scans the page for keywords and presents users with the most-fitting ads on the website.

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