Everything you need to know about Native Advertising from Martech News's blog

Everything you need to know about Native Advertising

Native Advertisingis the most effective form of advertising out there. But how can you get the most bang for your buck? Native advertisingis like camouflaging; you make your ad look and feel like the rest of the content on a webpage or social media. These ads don’t interfere with user experience, and users don’t tune them out as they do with other advertising forms.

Traditional advertisingis no longer effective and is on its way to becoming obsolete. If you want to talk about a particular subject, what would they want to hear and where would they like to do so? Native advertising helps you make your ads look like just another piece of content. Since 2016, the ad spend has increased five times. But what’s driving this change? Let’s uncover.

Customer’s Standpoint- You only get marketing success when you look at the landscape and your strategies from a customer’s perspective. The purpose of native advertising is to engage your audience with compelling stories, opinions, and research, with authenticity. If you have a particular website in mind (a publisher), you only need to add /ads.txt after the website link to check if your native advertising tool is authorized to display advertisingon that website.

Maximizing the ROI- One thing to understand here is clickbait won’t work- native ads are all about telling genuine stories the audience needs to hear. The reason native advertising works wonders is that it’s not pushy or aggressive sales. Don’t promise something in the headline that you cannot deliver, or write the article about something unrelated. There are many native advertising tools in the market- Taboola, Nativo, Outbrain, Yahoo Gemini, StackAdapt, and more. The content of your native ad doesn’t need to align with the look and feel of your website; it should rather match the makeup of the publisher’s website.

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