FUT Hero items are rare and therefore valuable from Devon's blog

The players who were able to purchase the pack could have much better luck it was advertised as untradeable (meaning the item couldn't be traded to transfer markets) FIFA 23 coins, in past instances when EA has sold packs with incorrect descriptions it is typical for them to compensate players who bought the original pack. That means some players could get more than two FUT Hero cards for as little as 25,000 coins.

FIFA 23 Bronze Pack Method FIFA 23 Where are my FIFA Points? FIFA 23 Ones to Watch release date FIFA 23 The Griddy FIFA 23 how to obtain Ted Lasso | FIFA 23 McGeady Spin FIFA 23 Long-lasting players

EA Scores its Own Goal as FIFA 23 Hero Pack Snafu Cleans Millions of Coins From Virtual Market

A glitch in one of FIFA 23's"Hero Packs" resulted in some serious costs after a tradeable FIFA Ultimate Team Hero merchandise was put on the game's virtual transfer market at an extremely reduced price. Unrest ensued as players sought to sell their belongings in the event that their value fell, attempting to recoup some losses since the market was inundated.

FUT Hero items are rare and therefore valuable. Each item is associated with the player who made a significant contribution to their team or is a popular fan favorite due to one reason or another. Hero items Hero item is available for million of FUT coins per piece in the market for virtual transfers or can be acquired by purchasing packs. There is a small chance of winning one.

Then, when EA accidentally released a pack which contained a tradeable Hero item for the low-low price of 25,000 FUT coins the market was hit by an influx of cheap Heroes that caused it to plummet and wipe out some of the most valuable items. Players holding onto rare Heroes started selling them as they watched prices fall that put sparks into the fire buy FUT 23 coins. This is understandable given that rarer Hero items can fetch hundreds of dollars when sold through third-party platforms.