Insurance securitization allows insurers to transfer underwritingrisks to the capital markets from SMSMAN's blog

"Insurance securitization allows insurers to transfer underwritingrisks to the capital markets by creating tradeable financial instruments with cash flows tied to premium payments. Securitizing premium payments can generate upfront capital for insurers for regulatory compliance, funding operations, or reinforcing insurance capacity. According to Beinsure Media, insurtechs raised $14.4 billion across 644 deals in 2023, surpassing the total raised in 2021 by about 87% and reaching a cumulative ten-year total of $43.8 billion from 2012 to 2023. To put that in perspective, it took them seven years (from 2012 to 2018) to raise $15 billion. Assessing the consistency of policy language and coverageterms across an insurance portfolio is complicated, error prone, and time consuming, creating an opportunity for startups to automate the process. The inability for insurers to properly make these assessments could lead to productivity churn and increased business cyber risk. London was home to five insurtech unicorns—the same number as in the rest of Europe combined. Across the pond in New York, another global center of finance and insurance, just three insurtech unicorns are in operation. But insurtech progress isn’t limited to the nation’s capital. Indeed, insurtechs are based in every one of the United Kingdom’s regions and nations—and we estimate that two-thirds of the insurtech workforce is located outside London, thanks to hybrid work. Three UK insurtech unicorns are headquartered outside London."

Social media sites have exploded onto the online publishing scene over the last couple of years and can generally be divided into two types of site:

• Social Networking Sites – where the primary activity of the site is ‘connecting’ with others. Some of the most prominent sites in this space are Facebook, Twitter, Instagram, Pinterest and YouTube.
• Social Bookmarking – where the primary activity is the finding and sharing of web content through different systems of ‘voting’ on sites. Examples of this type of site are Reddit, Digg and Mix (formerly StumbleUpon).

The above two classifications of social media sites are fairly broad – in reality there are many different sites appearing every week, many of which have elements of both of the above as well as other features. On Twitter for example, by simply posting links, images, and content with your account means you’ll have technically bookmarked them and if you also ‘like’ certain tweets, you can find and go back to them in the future. Pinterest functions similarly.

The point of this post is not to define social media but rather to look at it as an opportunity to find new readers for your blog. The reason that I include it in this series is that over the last few years I’ve seen numerous blogs virtually launch themselves via social media sites.

The reason for their success is that social media sites are among the largest sites on the web at present (the volume of traffic that they do is mind boggling) but that by their very nature they are about helping people to discover new parts of the web (particularly social bookmarking sites) – and as a result they are used by people actively seeking web content.

As a result I would argue that social media sites are a logical place to position yourself as a blogger. Let me say it again:

Social media sites have a lot of traffic and they are used by people to find content – why wouldn’t you position yourself on them?

Qualification: let me qualify that last statement before going any further by saying that social media is not THE answer to finding readers for your blog. It is not enough just to promote your content on social sites – but it is one element that can help you find a lot of new readers.