We've got amazing free games from emily's blog

Gerhard's lecture, though, was dedicated to explaining the company's road to success. He recounted approaching big publishers to OSRS gold see if they'd be interested in Jagex's free-to-play business model. "

We went to EA and said we've got amazing free games, and they said,  he explained. "We went back and said we've got a million players and they said  he continued. "The necessity turned us into a publisher," he said, explaining his decision to self-publish as a result.

Despite the success of RuneScape and the overall growth of the company in general, Gerhard claimed that, "2010 will be a pretty flat year for us financially". "That's OK--we're building games that become an institution," he explained, elaborating on his long-term view to games publishing. "Free should mean free…[but] our most ardent fans will always cheap RS gold pay for value-added content."