IMARC Group has published a market research report titled "India Sneaker Market Report by Product Type (Low-Top Sneakers, Mid-Top Sneakers, High-Top Sneakers), Category (Branded, Private Label), Price Point (Luxury, Economic), Distribution Channel (Specialty Stores, Supermarkets and Hypermarkets, Brand Outlets, Online Stores, and Others), End User (Men, Women, Kids), and Region 2024-2032", India sneaker market size is projected to exhibit a growth rate (CAGR) of 6.20% during 2024-2032.
The growing utilization of athleisure as a popular fashion trend, blending athletic along with leisure wear into everyday outfits, is one of the factors responsible for the growth of the India sneaker market. This shift is predominantly among the youth, who value comfort as well as style, making sneakers a popular choice for various occasions beyond sports. The rising impact of social media and celebrity endorsements is also propelling the demand for fashionable and branded sneakers. Furthermore, consumers are increasingly looking to emulate the styles of influencers and celebrities, which drives the sales of limited-edition and designer sneakers, thereby escalating the market. The growing focus on fitness and active lifestyles has bolstered the need for performance-oriented athletic footwear.
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India Sneaker Market Trends and Drivers
Another significant trend in the India sneaker market is the rapid expansion of e-commerce and digital retail platforms. In addition to this, online shopping offers consumers a wide range of choices and convenience, enabling them to compare prices and styles effortlessly. This digital shift has been stimulated by the outbreak of the COVID-19 pandemic, which led to a surge in online purchases, including sneakers, and is acting as another growth-inducing factor. Moreover, international sneaker brands are increasingly entering the market, either through direct investments or strategic partnerships with local retailers, further expanding the available options for consumers. Sustainability is also becoming a crucial factor, with many brands introducing eco-friendly sneakers made from recycled materials to cater to the environmentally conscious segment, which is anticipated to drive the India sneaker market over the forecasted period.
Report Segmentation:
The report has segmented the market into the following categories:
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