The
globalization of market has made buyer from other countries to be a prestige to
your business which has many opportunities.
That
being said, working out how to reach out to these buyers could prove to be a
tricky endeavor that can feel like trying to find a needle in a haystack.
The
good news is that with the right approach, tools and resources this can be
easily simplified. Now, it is possible to describe how to obtain buyer data from any given country without
finding the process complicated, intimidating or difficult.
Why It is Important to Identify the
right Consumers
Suppose
you operate an MBO selling homemade products, and you wish to extend your
operations to other countries.
The
general idea of the matter is that you should search for the buyers who can be
really interested in the goods which you are selling and thus make your
business effective.
This way, you know who the buyers are, what
their tendencies are and who you can approach them with a product since you
already know them.
Step 1: Understand Your Target Market
If
you’re gearing up for a sales pitch, begin with this one: Take your time and
establish what your products would be in demand in. Consider what you offer in
the market and to which countries there might be demand for such goods. For
example:
You
should look for markets in countries whose people have an affinity for spices
and tasty food such as Middle Eastern countries or Europe.
If
the production and selling of your business is based on emissions-free
textiles, environmental minded countries can be a market.
This
way, you will both save your time and effort as well as up the odds of reaching
real interested parties.
Step 2: Use a good Apparatus &
Resource/Tools
After
identifying your target market, the next thing is to get information about
buyers. It is at this point that products like Siomex become relevant. Siomex
is an import-export data provider and the one can get the important information
related to the trading partners.
They
obtain information from customs, records of shipments and other such means in
order to ensure that you businesses like yours, can identify people who may be
interested to purchase your products.
For
example, it can be electronics which you intending to export to Canada. Siomex
also enables users to look for potential buyers from Canada to whom they often
import products of such nature. You will also be able to access all the
information about their purchases, including their contact data, etc., in one
account.
Step 3: Engage Trade Shows and Virtual
Social Networking
When
you are looking for people to buy your products, trade shows and online
community are some of the best places to look at. Here’s how you can use them:
Trade
Shows: Participate in international trade related to your trade shows. For
example, if you are in home decor business, try and seek out events that attract
the buyers and suppliers. This give you the opportunity to interact directly
with the buyers and market your goods.
Online
Communities: From LinkedIn, Facebook groups, to trade forums, there are
businesses actively looking for partners. Connect with appropriate lists, post
what you have to sell, and comment on threads of potential customers.
Although
these methods are time consuming and may take longer to implement these can
assist one in establishing a long term business relationship with the customers.
Step 4: Reach Out Strategically
The
next step once you’ve gathered buyer information is to reach out to the buyer.
But the manner you do so does count. Keep it simple and professional, like this:
Be
ready to declare who you are and who your business is.
Tell
everyone about your product and describe why this product will important for
the buyer.
Personalize
it prove that you have heard them out.
This
makes the buyers feel valued, and the probability of the response will be high.
Step 5: Stay Organized
I
like this structure and as you begin to engage with buyers it is wise to
monitor your progress. Some buyers’ information can be stored in basic formats
such as Excel or familiar customer relationship management (CRM). This will
assist you in not missing any opportunity in your overall prospecting exercise.
Step 6: Keep Learning and Adapting
Therefore,
it is very important to understand the trends happening on the international
market. Stay up to date with new trends, buyers and market needs. Through
services like Siomex, the latest data to keep abreast with the latest knowledge
is within your fingertips.
For
example if you realize that a given country is importing more of a certain
product you supply then you can make changes to your plan to supply that
market. It will be important to stay on top of things, so that you are always
able to capitalize on opportunities that come your way.
A Final and Rather Basic Example to
Summarize
For
instance, suppose you have a business that sells environmentally friendly
utensils for the kitchen. You choose a marketing segment as buyers in Europe,
more so because many consumers are now embracing sustainable products. Here’s
how you’d go about it:
To
determine the potential of your product in Europe analyze the market and find
users who already buy similar products.
Come
to forums and groups devoted to green lifestyles and environmentally friendly
products.
Visit
home or environmental friendly products related fairs anyone can attend both
online and physical fairs.
A
simple mail can be sent to the potential customers informing them on why the
kitchen ware to be used is extremely important in today’s society.
Influx
of buyers’ responses should be tracked; the buyer should also be followed up
and the strategies should be changed based on the feedback given.
Conclusion
To
identify other buyers it may sound somewhat cumbersome initially, but in fact
it is rather easy once provided with the right approach and tools. Knowing your
target audience, actively using platforms such as Siomex, and creating sincere
relationships will allow you to enter the international market.
Research
more, state your intentions sensitively and remain well-ordered. It could be in
spices, or it could be in textiles, or in kitchenware, the buyers who you are
targeting are out there, you just have to know how to locate them.
If
you make a constant effort, the business expands not only in size but in its
associates as well, who can stay loyal for several years. So, why wait? Start
looking at buyer data today to transform your business and ultimately aspire to
greater heights.
FAQ
1. How does buyer’s data help my business?
Potential
customers’ data allows you to not only learn about a customer but also approach
that individual effectively. Marketing communications are a critical element in
the process of growing your business into new markets and boosting sales.
2. The question that might strike the mind
of a would-be exporter is; which countries should I market my products?
First
of all, define your products and try to guess, where they could be useful and
in what country. Trade research, speak to other traders, and browse the Siomex
database to locate areas importing similar commodities.
3. What is Siomex treatment and what can
help me?
Siomex
is an import-export data service. Major benefits include; it provides
information on buyers, their buying behaviors, and even their contact
information will make it easier to reach out to them and in the process
expanding the business.
4. Is it possible to obtain buyers’ data
without paying for it?
However,
there are often simple filling available online but to get correct and detailed
information one must go for Siomex that also give better result and hence we
should go for it.
5. What specifics should I receive in
buyers’ data?
Customer
databases usually contain the buyer’s name, company name, address, telephone
number, e-mail address and fax number, which product types they prefer and
which goods and services they have purchased before and sometimes the shipping
information.
6. What do you do after getting the buyers’
data?
Reach
out professionally. It has become tradition to tell them your name and the name
of your company; tell them how your product can benefit THEM and give it a
personal touch.
7. This is certainly an interesting
question: Are trade shows effective ways of finding buyers?
Indeed,
buyers can be met directly at trade shows. It is a platform for business
networking; to display your products and gain the confidence of the
International buyers.
8. Is it possible to make a search for
buyers on social media?
Absolutely.
Organizations such as LinkedIn and Face book have groups and communities
through which buyers and suppliers meet. The customer can be reached through
the following methods: Becoming a member of relevant groups and sharing
information about the products and where they are sold.
9. How can I keep all my emails and
contacts of the different buyers in order?
Employ
writing software such as excel or the customer relationship management (CRM)
software to note the details of the buyer and her/him communication and follow
up. This helps you not to lose sight of opportunities or contacts in the
process.
10. What should I do if there is no
response from buyers?
If
a buyer doesn’t respond, wait for some days or hours and then write a follow up
e-mail. Finally, when passing your message, ensure that is brief and formal. If
they still do not get back to you, focus on other prospects the market is full of customer-bots.
11. When should I update my buyers list?
Buyers’
data should be updated time to time to meet up with the current market. It is
often the case that tools such as Siomex supply the most up-to-date figures to
your data sources, making your information more up-to-date.
12. Is buyers data only for big businesses?
Not
at all! Small and medium business can also get a lot of values from buyers’
data. It is because it assists in offering useful suggestions and linkages
regardless of position in society.
13. Is it possible to acquire buyers’ data
in esoteric product categories?
Yes,
there is third-party data such as Siomex where all kinds of data for even
specialty products can be obtained. The website allows you to search for buyers
according to product type and or market segment.
14. As a marketer, how do these
import-export data assist me in understanding the buyer behavior?
Statistics
obtained from import-export indicate factors such as which products are being
imported, how frequently and by who. This information enable you to understand
the current buyer needs, and how they should be addressed in order to remain
relevant.
15. Which of the practices should I avoid
when contacting the buyers?
Do
not make broad and universal messages, long emails, and excessively forceful
sales proposals. However, the emphasis should be made on the relations: to know
what they want to achieve, what they need and then suggest how they can achieve
it.
16. Is it possible to reach different
countries’ buyers concurrently?
Well
indeed, some tools such as Siomex can help buyers to search for sellers in many
countries at the same time so converting buyer heterogeneity into a
multinationality of opportunities to search.
17. How can I be confident that the data I
am using is actually valid?
Trade
as well as customs records are some of the sources that are very reliable,
hence the use of such sites as Siomex. Just always check your details first
before you start writing the message or making the call.
18. Is buyers data legal to access?
Indeed
all buyers data is actual and it is obtained from sources like public
documents, trade reporters etc. But conducting your search on platforms such as
Siomex is a good way to guarantee that all the information that you are
consuming is legal.
19. Will it be possible to forecast market
changes by using buyers’ data?
Definitely.
Using import-export data you have a possibility to outline the trends, the
products which are in high demand worldwide and the potential in the foreign
markets.
20. How do I begin to use Siomex to look
for the buyer’s data?
Go
to the Siomex website, check the services offered and request to apply for a
database from them. After registration, users can search for buyers through the
product categories, countries or other parameters to select the most suitable
partners.
The Wall