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7SearchPPC AdvertisersIf you are in the market to promote your product or service at an affordable price, you have reached the right place. 7SearchPPC is the industry-leading pay per click (PPC) platform that will help you achieve your goal of acquiring traffic, generating leads, and making conversions.
Any digital marketer will tell you that PPC is the most cost-effective way of advertising your products and services, but choosing the correct PPC partner is as essential as creating a magnificent PPC campaign. With 7SearchPPC, you will get the traffic for your website with the highest potential to convert. This quality traffic will help you increase your sales and drive up your profits.
In the ear of fierce competition in the digital environment, to be on top of your competitors is the most vital part of doing business. 7SerachPPC will help you achieve that without putting too much strain on your pocket.
7SerachPPC is the best PPC company because we have developed a smart pay-per-click bidding system to help you achieve your goal. Our innovative bidding system is a cost-effective and secure way of driving high-quality traffic to your websites.
Our bidding system ensures that you will get the maximum return on every single cent that you invest in your PPC ad campaigns.
Why Choose 7SearchPPC?
When you sign-up for free as an advertiser with 7SearchPPC, you unlock the world of possibilities. We offer you the flexibility to run various ads, including text ads, banner ads, and image ads.
With 7SerachPPC, you will get flexibility in managing your wallet and assigning a fixed amount to your campaign, ensuring that you will never spend over your budget. When working with 7SearchPPC, you will be free to manage your PPC campaigns however you like and keep as much amount in your wallet as you prefer.
You can start your PPC campaign with as little as $5. You only need to ensure is that you have more money in your campaign wallet than the keyword amount for which you want to place a bid.
At 7SearchPPC, we are aware of the malpractices employed by some bad actors. To combat the practices of click farms and automated bots, we have implemented a robust click fraud detection and analytics feature to protect you from malicious activities.
At 7SerachPPC, we also pride ourselves on being transparent with our advertising partners. When you sign-up as an advertiser with 7SearchPPC, you will get access to the advertiser’s dashboard. It will help create and manage all your PPC campaigns and let you keep track of how many clicks your ads are getting, your CTR, and your conversion rate.
The dashboard will provide you with useful analytics that will help you understand how your campaigns are performing and where you need to focus your efforts to achieve better results.
Working with 7SearchPPC is easy because we have a seasoned PPC team and technical experts with extensive experience to help you if you ever got stuck. Remember, if you ever come across a challenge, you are never more than a few minutes away from help.
Benefits Of Choosing 7SearchPPC?
We offer you plenty of advantages over conventional advertising platforms, which will keep you ahead of your competitors.
These benefits include:
Cost-effective campaigns
A vast network of diverse traffic
An in-house click-fraud detection system
Mobile and non-mobile traffic
Advanced conversion tracking
Fractional bids to save even more money
24/7 technical support
Lower bids than any other search engines
Comprehensive bidding management tools
Start a new campaign with an amount as little as $5
If you still have any additional queries, feel free to direct them to [email protected]. Our support executive will get back to you right away.
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https://www.7searchppc.com/reviews.php,
https://www.7searchppc.com/blog/significance-of-online-marketing/
https://www.7searchppc.com/blog/seo-vs-ppc/,
https://www.7searchppc.com/blog/upgrade-your-writing-skills-for-an-irresistible-ppc-ad-copy/,
https://www.7searchppc.com/blog/buzzword-ideas-your-ppc-campaigns/,
https://www.7searchppc.com/blog/how-pandemics-reshape-advertising/,
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https://www.7searchppc.com/blog/drive-massive-traffic-to-ecommerce-store/,
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https://www.7searchppc.com/blog/ethical-connotations-of-ppc-advertising/,
https://www.7searchppc.com/blog/ranking-first-is-just-the-beginning-why/,
https://www.7searchppc.com/blog/customize-landing-page-template/,
https://www.7searchppc.com/blog/13-irresistible-call-to-action-examples/,
https://www.7searchppc.com/blog/copywriting-tips-for-creating-persuasive-landing-pages/,
https://www.7searchppc.com/blog/ppc-competitor-analysis/,
https://www.7searchppc.com/blog/use-your-brand-to-supercharge-your-products-advertising/,
https://www.7searchppc.com/blog/get-more-bottom-funnel-conversions-six-expert-strategies/,
https://www.7searchppc.com/blog/proven-ways-to-boost-holiday-sales-revenue/,
https://www.7searchppc.com/blog/prominence-of-landing-pages/,
https://www.7searchppc.com/blog/how-to-get-keyword-ideas-from-top-hashtags/,
https://www.7searchppc.com/blog/swot-analysis-for-ppc-ad-campaigns/,
https://www.7searchppc.com/blog/steps-to-creating-a-growth-strategy-that-works/,
https://www.7searchppc.com/blog/why-your-ppc-leads-are-not-converting/,
https://www.7searchppc.com/blog/costly-ppc-environments/,
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https://www.7searchppc.com/blog/hyperlocal-ad-campaigns/,
https://www.7searchppc.com/blog/remarketing-vs-retargeting/,
https://www.7searchppc.com/blog/ppc-mistakes-that-impact-success/,
https://www.7searchppc.com/blog/how-to-make-your-targeted-advertising-less-creepy/,
https://www.7searchppc.com/blog/10-important-ppc-trends-to-watch-in-2021/,
https://www.7searchppc.com/blog/optimize-your-ppc-marketing-campaign-for-black-friday/,
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https://www.7searchppc.com/blog/prepare-ppc-strategy-for-cyber-monday/,
https://www.7searchppc.com/blog/difference-between-marketing-and-advertising/,
https://www.7searchppc.com/blog/landing-pages-can-help-your-ppc-campaign/
https://www.7searchppc.com/blog/increase-ppc-traffic-holiday-season/
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https://www.7searchppc.com/blog/halloween-amidst-a-global-pandemic/
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The coronavirus (COVID-19) global pandemic has issued changes to advertising, marketing, promotional, and media spends, forcing businesses and brands to reassesses their thinking and plans about current and future advertising and marketing campaigns to maintain a steady stream of income or balance. While brands currently search for striking the right tone during a global health emergency, the future portends market alteration, increased competition, and demand for creative and aggressive marketing practices.
Marketing Challenges During Covid 19
The 2019 novel coronavirus known worldwide as COVID-19 has led to unprecedented economic and public health concerns,
which will likely transform how businesses operate in the future. This transformation will be limited to how companies use and sustain and grow their brand and customer base. Central to this concern is how businesses attract consumers and promote their products and services. A business’ advertising, marketing campaigns, and promotional practices will be a core focus of its ability to thrive in the future.
Some other sources convey an overview of the impact of COVID-19 on the advertising, marketing, and promotional practices of businesses. This alert also includes practical best practice tips that can help companies understand their responsibilities and enhance their regulatory compliance programs to minimize the risks associated with advertising, marketing, and other promotional activities in the wake of the COVID-19 pandemic.
The Impact Of Covid 19 On Brand Advertising And Marketing 2021
The pandemic necessitated a rapid digital transformation in many companies. Following this requirement, the top two marketing opportunities in both June 2020 and February 2021 were “building better digital interfaces” and “transforming go-to-market business models.”
As the pandemic and the digital build progressed, two back-end infrastructure opportunities have also emerged. Specifically, 42.8% of marketers reported investing in automation technology to improve customer communications in February 2021, up 25% since June of last year, and 42.5% of marketers now say investments in data integration, up a whopping 71% since June 2020.
How Covid 19 Has Changed Advertising?
A stay-at-home year meant significant progression in areas like connected TV and e-commerce marketing, where the pieces were already in place for growth, but the pandemic thrust forward.
Way the ad industry may have also changed the way it works in the process.
Many things have changed shortly because of the impact of the coronavirus Covid-19 pandemic. All we do from the way we do our duties, travel, wander, interact with each other and just about every aspect of our daily activities and works changed in a short while.
It should not be astonishing that digital marketing has impacted as well.
The full extent of the pandemic is still yet to be determined and fixed. Its effects on how brands to market, interact with customers, and conduct business have been very profound. Much and more individuals are turning online for their daily work and needs.
While traditional marketing forms like newspaper ads, radio, and billboards still prove effective and beneficial, they don’t reach as many individuals as before since most now spend copious amounts of time online. Consumers are not just “surfriding the web.” Still, they spend more time interacting and searching on social media, researching, clicking on ads, checking their emails, and doing many more things to get promoted. Impact marketing solutions.
The pandemic has caused one change in most industries; the popularity and exponential growth have accelerated to levels never expected pre-covid. However, it is essential to go back to the beginning to understand the present – how digital marketing has been.
Marketing Strategy During Covid 19
Customers prioritize trusted relationships
Online and digital bets pay off
Social media steps up—and pays off
Marketers do more with a lower headcount
Marketers learn pivot lessons
Focus on digital campaigns
Keep posting on social media
Be careful about what you share
OFFLINE AND ONLINE STORES
Several measures control the spread of the pandemic; as a result, non-essential offline retail businesses stroke hard. Analyzing these data provides insight into investing in online e-commerce stores as the best marketing strategy.
Hence it’s high time that we launch a campaign to promote our businesses online.
GOOGLE Ads
Suppose you are using search campaigns with Google Ads. In that case, you will get an analytics report from Google that gives you insights on your keywords, strength of your content, device used by customers, conversion rate, and a comparison report of your competitors.
These analytic reports help you to benefit the maximum out from the Ad search campaign.
Impact Of Covid On The Advertising Industry
Wherever consumer behavior has shifted, advertising spend has adjusted in response. It makes a slight sensation for advertisers to spend time on media that have no audience and crowd. With the introduction of confinement measures worldwide, out-of-home and cinema advertising shrank almost instantly; print advertising also fell. Meanwhile, in-home media usage went up. Digital marketing solutions. TV viewership has peaked, but digital consumption has increased even more: social platforms and streaming services have risen almost everywhere; gaming has also grown dramatically.
How Does Covid 19 Affect Marketing?
The coronavirus has enlisted the entire world by storm, and countless industries have been hit — including the marketing industry. According to Media, it takes a look at how COVID-19 is affecting marketers and what they can do to lessen the blow and come out on top. Advertising and marketing partners.
The reason why traditional marketing and advertising will take such a big stroke is that people won’t be consuming this type of marketing in the same way they usually would have or at the same time.
Radio ads
Most people will often listen to the radio, either in the car or on their work. But now, because people will not be sitting in traffic, advertisers will need to find the times consumers keep tuning into stations and go from there quickly.
Television ads
The same will implement to television because instead of watching TV when people get home after work, the TV will always be on, which means many opportunities for ads. Individuals will stay tuned to news channels or ads to find out what’s happening with COVID-19, so marketers will need to place their ads wisely and quickly.
Print ads
Since many more people are in self-isolation and not getting in their cars to go to the shops, print ads, unable to go out there will negatively impact them. People want to receive their news online to read up on what’s happening in the world to find any updates regarding the pandemic; this means that print ads for newspapers will need to consider moving online if they haven’t already.
Flyers will also not be beneficial during the COVID-19 pandemic because there will be fewer people on the road, and people might be concerned about taking a pilot from a person standing next to the road due to germs that can spread quickly.
Out-of-home advertising
Billboards will need to be a more convenient spot. For example, when people run to the shops, advertisers will need to ensure that they see their billboards on the way instead of placing them on busy roads or the highway because people might not drive these roads anymore.
Impact Of Covid 19 On The Advertising Industry
The COVID-19 outbreak has significantly impacted several industries, and digital advertising is not an exception. With the coronavirus pandemic, business owners assess their marketing efforts and wonder if it’s the best time to run online ads wisely.
While it’s undeniable that the current advertising and marketing landscape poses a challenge to agencies worldwide, it’s also true that there is ample opportunity out there.
Businesses in many verticals may still experience great results with digital advertising, as long as they ensure that their campaigns deliver value for those who need to stay at home quarantined.
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The year 2020 has been challenging for virtually all businesses. The business owners who get negatively impacted by the COVID-19 pandemic are rightfully feeling discouraged about achieving year-end targets. Though things seem grim at the moment, there is still hope.
The holiday season is here, the time when consumers become active. Despite the ongoing pandemic, market research indicates that people are willing to go shopping this holiday season. It might be the perfect opportunity that you were looking for to end the year on a happy note.
In 2019, customers spent about $7.4 billion on Black Friday alone through online platforms. This figure will most probably rise in 2020. Research suggests that while 42% of people are willing to spend the same amount as last year, 13% are ready to spend more than the previous year. So you can see the potential buyers are willing to make a purchase. All you need is to offer them the right thing the correct way, and you will generate revenue this holiday season. Below you will find the tips that will help you plan and execute a holiday promotion campaign to boost your income.
Start Preparing Now
It cannot ever be too early to start your preparations for the holiday season, and it is certainly not too late to being now. With your passion for your business and tips from this blog, you still have plenty of time to create and run a campaign or program to boost your revenue.
The following is what you should consider when preparing your business activities for the holiday season:
Product Inventory
Check if you need to stock up on a specific popular item or if you have to bring new things for gift-wrapping or seasonality.
Marketing Strategy
Try figuring out which marketing channel will be the most effective for communicating your message to your audience. Also, what message you want to convey via your holiday promotion material.
Promotional Materials
Decide how you will get the word out. Design your promotional material based on your communication channel. Content for online ads and social media posts is vastly different from Print ads and in-store flyers. So choose your promotion material carefully.
Sales And Offers
Find out what you can provide the customers that will appear to their immediate needs and desires.
Budget
Use advertising budget to full efficiency. You can also allocate some funds towards giving discounts on specific products to boost your sales.
Learn how customers are adapting to the changing world around them. Find ways to appeal to your altered needs and wants in the COVID-19 world.
Be COVID-19 Conscious
Due to the raging pandemic, businesses are making adjustments to the holiday season marketing strategy this year. It would help if you considered these as well; COVID-19 has changed everything, from the content in the marketing copy, preferred promotional channels to the offers that businesses are providing.
It is vital to prepare a holiday marketing strategy keeping in mind the safety of your customers. A well-thought-out marketing campaign that appeals to customers’ new priorities in light of the global pandemic.
While businesses typically use the reports from previous years to analyze crucial things like popular discounts, top-performing products, marketing channels, and product return rate, this year is different. Things that were successful pervious year might not be now because of COVID-19. Make sure to take that into account while preparing a marketing strategy for this holiday season.
Choose The Correct Marketing Channels
Choosing the proper marketing channel for promoting your holiday campaign will ensure that the time, money, effort you are putting into the will not go to waste. The right marketing channel will also help you better target your audience, ensuring more success and sales.
The following marketing channels will help your message reach your targeted audience:
Social Media And PPC
Both organic social media posting and paid ads on Facebook, Instagram, LinkedIn, Twitter, Pinterest, or your preferred PPC platform can help you target the right audience.
Search Engines
Google and Bing are the most popular search engines that you can take advantage of via SEO techniques. You can run paid ad campaigns on these search engines to attract potential customers.
Email Marketing
You can start a new holiday mail series, or you can inform your potential customers about special holiday deals via regular newsletters.
Offline Marketing
You can use local newspaper ads, ad spots on radio and TV, in-store flyers, and many other mediums for running an offline marketing campaign.
Every marketing channel has a unique audience, and not all of them are well suited for your business. Try to look at your marketing data from the past years and analyze which platform has given you the most leads and conversions. Figuring out your top-performing channel can save you from wasting resources on the non-performing ones.
Create Unique Landing Pages
Many businesses are guilty of not creating separate landing pages for their particular products and services they offer during the holiday season. It is crucial to create a campaign-specific landing page, especially during holidays.
The specialized landing page will help you give your website a more holiday-friendly theme and flare. Try also making it clear on the designated landing page that you are offering a particular product or service only for a specific time. It will create a sense of urgency, prompting a response for your potential customers.
A detailed and pleasing-looking page with a single call to action will significantly increase your holiday conversion rates.
You can utilize various landing page builder tools to create a beautiful landing page specific to the holiday season. Try using a feature-rich and reliable landing page builder tool under your budget that provides the essentials of creating an excellent landing page for your website.
The following are some of the essential tips to make a high-converting landing age for your holiday sales:
Use countdown times, as they ad a scarcity effect and excitement.
Use a strategically placed and the right call to action on your landing page.
The page should have an excellent user experience.
Avoid putting too much text on your landing page.
Make the landing page clean, so visitors can quickly identify what’s in it for them.
Try putting as few steps as possible between the landing page’s call to action and the final checkout page.
Make it easy for your customers to figure out how they can buy and apply discounts.
Don’t forget to check if the landing page is mobile optimized. Most people shop using their smartphones, so if your landing page isn’t optimized well, you will lose many potential customers.
Start Early And End Later
People eagerly look for discounts and offers and go crazy to shop for the holiday well in advance, so you can capture a considerable number of customers if you start your holiday marketing earlier than your competitors. Similarly, extending your promotions for longer than your competition can also help you generate a sizeable revenue. Longer duration promotional offers often give people a chance to consider your product because they have ample time to make a purchase decision.
Ensure You Can Handle Increased Demand
Before you get all hyped about launching your holiday marketing campaigns, ensure that everything is ready according to plan. Try double checking if you can handle an increase in orders and sales. Make sure that:
Your website can manage a sudden burst in traffic. Try contacting your website host to confirm that.
Your staff is well prepared and trained in managing higher than usual demand. It includes packing, shipping, support, and other related activities.
You have enough stock that there will be no shortage of products. It’s essential to have a back-up plan in case you do run out of stock.
Offer Time-Limited Deals
Running short-duration online sales is an excellent way to boost your sales during the holiday season. In this method, you have to increase your discount or offer an exclusive deal for just a few hours, like giving a 50% discount for only an hour. You can repeat this offer 2-3 times a day for multiple days. It will generate excitement in customers and increase your revenue.
The following are some tips for using time-limited sales effectively:
Promote the heavy discount on your website through social media and email.
Use a unique coupon for each sale. It will help you track top-performing deals or time slots.
Use countdown timers or pop-ups to alter visitors about your limited-time sales.
Create Gift Guides
People use the internet, especially Google, to find the best gift ideas for their friends, spouse, children, relatives, parents, etc. You can create gift guides to help your visitors, attract more customers, and amplify your SEO.
20 thoughtful and useful gift ideas for Christmas
Top 10 laptop deals you shouldn’t miss
20 Best Christmas gifts for your loved ones in 2020
These are the generic yet effective headlines that you can use in your gift guide. You can also follow the below-mentioned guidelines while putting together a holiday gift guide:
Use keyword research tools such as Ahrefs or SEMrush to find popular gift guide queries.
Include the products and servers that you offer in the gift list. Explain all the product details via a compelling copy to convey why it would be a great gift.
Try to keep the guide more specific. Consider focusing on age, gender, hobbies, personality type, marital status, and other similar things.
Use carousels on social media to showcase your products or services that could be great gift items.
Offer Free Stuff
Who doesn’t love getting stuff for free? Offering something for free is an excellent strategy to boost sales. People are usually in the shopping mood during the holiday season, so offering them something for free will entice them to buy from you. You can provide free shipping, free products, or gift cards to your customers.
Free shipping is a non-negotiable deal during the holiday season. Virtually no business charges for shipping during this time of the year, so you are deliberately placing yourself at a position of severe disadvantage by not providing free shipping. If a customer sees shipping charges included in their order, they are more likely to go to your competitor. E-commerce giants like Amazon have made free shipping a norm that everyone comes to expect at this point.
Before you start giving out free stuff, do the math, and make sure that your offering is valuable for your customers and is ultimately profitable for you. You will have to calculate the product cost and your profit margins to create offers like “Buy 2 Get 1 Free” or “Spend $500 and get $50 Off.”
Run Referral Discount
Word of mouth is still the most effective way to communicate about your product to your potential customers. Referral marketing is a way of doing just that. This marketing strategy works particularly well during the holidays. Try encouraging your customers to refer your products product to others in exchange for an increased discount.
This tactic can help you grow your sales and revenue without much investment. It will also build loyalty among your customers.
Use Virtual Reality
As the world shows unusual online behavior because of social distancing, businesses are coming up with unique solutions to attract customers. If you run an e-commerce site and looking for success, you might want to check out virtual reality. It can enable customers to browse your products in a virtual environment from the safety of their homes. Though virtual reality is a new technology, early adoption of it can ensure long-term benefits.
Create Organic Social Media Posts
With billions of users, social media platforms servers as a great place to showcase what you have to offer. Effectively using social media can save you a ton of money on advertising and help you connect with your audience at a deeper, more personal level.
It is useful for finding new customers and re-engaging existing ones. It would help if you had a constant social media presence, so you don’t have to worry about audience and engagement when launching your holiday marketing campaign.
Advertise Your Product On Social Media
If you don’t have a million followers on social media, don’t worry. You can still advertise and push your content to many people via advertising on social media platforms like Facebook, Instagram, Tik-Tok, and Twitter.
Targeted advertising on social media can be an excellent way of getting potential customers interested in your offers.
Improve Your SEO
SEO is among the best ways of getting free targeted traffic to your website. If a person is searching for a particular thing, then they are more likely to buy it. For effective SEO, you will need to target queries relevant to your audience during the holidays.
You can target product-oriented keywords to boost your e-commerce SEO. Such as:
Holiday clothing for kids
Best Christmas laptop sales
Hanukkah decoration
If you are operating a local service-oriented business, you can target keywords such as:
DIY Christmas decorations
Home cleaning tips for holidays
Healthy holiday recipes
Create individual pages on your website that have high-quality content that targets these keywords. Implement SEO best practices, so your page can rank higher in Google search results.
Remember that it takes time to get results with SEO, so you should publish these posts early. However, if you are late in posting, you can still use the SEO by making your posts evergreen, so they can continually bring traffic during upcoming holiday seasons.
Send Out Marketing Emails
Email marketing is an excellent way of nurturing leads into customers and maintain customer relationships. If you are building a mailing list throughout the year, it will become an asset during your holiday marketing campaign.
You can announce your holiday discounts and other offers and promote your holiday material, including links to your SEO posts via emails.
When sending a holiday marketing email, don’t forget about the best email practices like segmentation and personalization to make the best of it. Try to write an effective holiday email subject line so that the recipient will open your email.
Takeaway
The holiday season sale is the final chance of generating revenue this year. There is a multitude of holiday marketing strategy ideas that you can follow. However, regardless of which one you choose to implement, ensure your preparedness. Plan, test, and track everything from sale and profit to return rate to spending's.
Planning will help you take the correct steps at the right time – during the holiday campaign and in the years to come.
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Marketers like to talk about the benefits of creating a marketing plan for your business. While having a marketing plan is important, how do you use that plan to successfully market your business? The key is to understand how to take each strategy and turn it into a focused marketing campaign that drives actual revenue.
To implement your marketing plan, you need a complete system for each marketing initiative that ensures its success. Whether you are implementing a lead generation, content marketing or an email marketing campaign, each one needs to have its own action plan that drives its execution and ultimately a significant return on your marketing investment.
What is a marketing plan?
A marketing plan provides the overall, high level strategy based on the business’s objectives over a period of time. It is a road map for achieving your goals and guiding your decisions on what you should be doing and more importantly, what not to be doing.
A marketing campaign is a focused, tactical initiative to achieve a specific marketing goal. It requires a step-by-step process that focuses on execution and the resources needed to successfully achieve a particular result.
The anatomy of a marketing campaign
Marketing activities require careful planning so that every step of the process is understood before you launch. Because a marketing campaign is tactical and project based, you need to map out the process from the initial promotional tactic to the ultimate outcome.
Pick your target audience: Who are you interested in attracting?
Set your goals and KPIs: What do you want to accomplish with this campaign and how will you measure performance?
Determine your offer: What incentive will get their attention?
Identify your channel: What media channels will you use to promote this offer?
Create your optimized landing page: How will you get the visitor to take action?
Nurture the lead: How do you help your visitors with their buying journey?
Track and measure results: How will you measure success?
Pick your target audience
Before you can choose the what and where of your marketing campaign, you need to determine the who – your target audience, and the how – where you will reach them.
I bet you are saying, “we already defined our target audience in our marketing plan!”. In general, you have. But let’s say you offer two services: coaching for independent professionals and consulting for small businesses of up to 20 employees. Which one of these audiences will you target with this campaign?
The best way to reach these distinct audiences is to understand their unique challenges and how you can solve them. Define buyer personas for your audience to help you refine your messages to their specific needs as they evaluate their options.
You most likely will want a separate marketing campaign for the other target as well.
Marketing activities can have different types of outcomes: leads, visitors, visibility or engagement. Each marketing campaign needs to focus on one primary purpose.
Based on that purpose, you need to set specific goals and metrics or key performance indicators (KPIs) that will help you determine how your campaign is performing against that goal and are helpful when creating or refining marketing strategies
For example, if your campaign is focusing on lead generation, how many leads do you want to generate and how will you measure success?
Depending on the campaign, your offer could be a piece of content, a free webinar, a free trial or something that attracts those looking to buy to your brand. These offers need to resonate with where your buyers are in the buyer’s journey so that you get their attention.
Offering an hour long, free webinar to people who don’t know your brand or are not looking to buy could be a waste of time. Providing a short, useful guide may be the better introduction to your brand. Be sure to align your offer with something you know your target buyer needs.
Identify your channel
What marketing communications channel will you use to communicate your message and attract and capture your audience? Your digital channels include:
Websites
Social media
Mobile
Search engines
Video
Depending on your business, you may include some traditional channels such as direct mail, advertising in local publications, site signs, truck lettering and networking events.
The channels you choose will be different depending on your business, target audience and goals.
Note: Unfortunately many strategies and channels carry the same names so it is a bit confusing. The channel is the means of communication. The strategy is what you do on the channel to communicate. So your social media strategy is what you post, share and communicate on the social media channel to achieve engagement. Another example is the search engine is the channel for search engine marketing (SEO and PPC).
Create your optimized landing page
A successful marketing campaign should always direct people to a special, optimized landing page that prompts the visitor with more information and a call to action. Never land your visitors on your homepage when you are executing a marketing campaign.
When you are paying for advertising, you need to create a specific landing page for each campaign that removes distractions so your visitor can focus on what you want them to do. Make sure your landing page aligns with the ad in both content and design so that your visitor makes the connection and feels compelled to sign up for your offer. Your landing page needs to:
Overcome objections
Build trust
Provide proof
Clearly lead the visitor to your call to action
Try not to confuse your visitor with too many options, detailed forms or links that can cause the visitor to move away from the landing page.
Define your lead nurturing strategy
Lead nurturing is a process of building a relationship with new leads that you acquire through a lead generation campaign. Usually these leads are those more cautious people who may be interested but not ready to buy right now. Lead nurturing is about providing the right content and offers at the right time, educating and providing value through every stage of the customer journey.
Track and measure results
It is important to track your marketing activities and measure your results. Results will be determined by what your goals were for the campaign. But in most cases, results are usually in terms of sales or qualified leads.
Tracking and measuring results can be simple or complex, but is based on the nature of your business. In its simplest form, you can measure cost per lead if you have the details of how much you spend on lead generation. In the more complex measurement arena, you can track your marketing influence to closed deals using marketing automation software.
When you have completed the cycle of a marketing campaign, ask the following questions during your review:
Did you meet the goals? If not, why?
Did your offer satisfy your target audience? If not, what can you offer that will?
Should anything change next time you run the campaign?
What did you learn that you can apply to your next campaign for this audience persona?
Launching a marketing campaign is not something you can do quickly and achieve results. Each initiative needs to be planned and thoroughly tested before you begin the campaign. This ensures your marketing activities are effective and generate a sound ROI.
https://www.7searchppc.com/blog/significance-of-online-marketing/,
https://www.7searchppc.com/blog/seo-vs-ppc/,
https://www.7searchppc.com/blog/upgrade-your-writing-skills-for-an-irresistible-ppc-ad-copy/,
https://www.7searchppc.com/blog/buzzword-ideas-your-ppc-campaigns/,
https://www.7searchppc.com/blog/how-pandemics-reshape-advertising/,
https://www.7searchppc.com/blog/machine-learning-power-to-improve-digital-marketing/,
https://www.7searchppc.com/blog/machine-learning-power-to-improve-digital-marketing/,
https://www.7searchppc.com/blog/drive-massive-traffic-to-ecommerce-store/,
https://www.7searchppc.com/blog/best-marketing-ideas-2021/,
https://www.7searchppc.com/blog/ethical-connotations-of-ppc-advertising/,
https://www.7searchppc.com/blog/ranking-first-is-just-the-beginning-why/,
https://www.7searchppc.com/blog/customize-landing-page-template/,
https://www.7searchppc.com/blog/13-irresistible-call-to-action-examples/,
https://www.7searchppc.com/blog/how-millennials-and-baby-boomers-employ-user-created-content-do-the-distinction-makes-a-difference/
https://www.7searchppc.com/blog/copywriting-tips-for-creating-persuasive-landing-pages/,
https://www.7searchppc.com/blog/ppc-competitor-analysis/,
https://www.7searchppc.com/blog/use-your-brand-to-supercharge-your-products-advertising/,
https://www.7searchppc.com/blog/get-more-bottom-funnel-conversions-six-expert-strategies/,
https://www.7searchppc.com/blog/proven-ways-to-boost-holiday-sales-revenue/,
https://www.7searchppc.com/blog/prominence-of-landing-pages/,
https://www.7searchppc.com/blog/how-to-get-keyword-ideas-from-top-hashtags/,
https://www.7searchppc.com/blog/swot-analysis-for-ppc-ad-campaigns/,
https://www.7searchppc.com/
https://www.7searchppc.com/blog/,
https://www.7searchppc.com/advertisers.php,
https://www.7searchppc.com/publishers.php,
https://www.7searchppc.com/advertising-industry.php,
Marketers like to talk about the benefits of creating a marketing plan for your business. While having a marketing plan is important, how do you use that plan to successfully market your business? The key is to understand how to take each strategy and turn it into a focused marketing campaign that drives actual revenue.
To implement your marketing plan, you need a complete system for each marketing initiative that ensures its success. Whether you are implementing a lead generation, content marketing or an email marketing campaign, each one needs to have its own action plan that drives its execution and ultimately a significant return on your marketing investment.
What is a marketing plan?
A marketing plan provides the overall, high level strategy based on the business’s objectives over a period of time. It is a road map for achieving your goals and guiding your decisions on what you should be doing and more importantly, what not to be doing.
What is a marketing campaign?
A marketing campaign is a focused, tactical initiative to achieve a specific marketing goal. It requires a step-by-step process that focuses on execution and the resources needed to successfully achieve a particular result.
The anatomy of a marketing campaign
Marketing activities require careful planning so that every step of the process is understood before you launch. Because a marketing campaign is tactical and project based, you need to map out the process from the initial promotional tactic to the ultimate outcome.
Pick your target audience: Who are you interested in attracting?
Set your goals and KPIs: What do you want to accomplish with this campaign and how will you measure performance?
Determine your offer: What incentive will get their attention?
Identify your channel: What media channels will you use to promote this offer?
Create your optimized landing page: How will you get the visitor to take action?
Nurture the lead: How do you help your visitors with their buying journey?
Track and measure results: How will you measure success?
Pick your target audience
Before you can choose the what and where of your marketing campaign, you need to determine the who – your target audience, and the how – where you will reach them.
I bet you are saying, “we already defined our target audience in our marketing plan!”. In general, you have. But let’s say you offer two services: coaching for independent professionals and consulting for small businesses of up to 20 employees. Which one of these audiences will you target with this campaign?
The best way to reach these distinct audiences is to understand their unique challenges and how you can solve them. Define buyer personas for your audience to help you refine your messages to their specific needs as they evaluate their options.
You most likely will want a separate marketing campaign for the other target as well.
Set your goals and KPIs
Marketing activities can have different types of outcomes: leads, visitors, visibility or engagement. Each marketing campaign needs to focus on one primary purpose.
Based on that purpose, you need to set specific goals and metrics or key performance indicators (KPIs) that will help you determine how your campaign is performing against that goal and are helpful when creating or refining marketing strategies
For example, if your campaign is focusing on lead generation, how many leads do you want to generate and how will you measure success?
Determine your offer
Depending on the campaign, your offer could be a piece of content, a free webinar, a free trial or something that attracts those looking to buy to your brand. These offers need to resonate with where your buyers are in the buyer’s journey so that you get their attention.
Offering an hour long, free webinar to people who don’t know your brand or are not looking to buy could be a waste of time. Providing a short, useful guide may be the better introduction to your brand. Be sure to align your offer with something you know your target buyer needs.
Identify your channel
What marketing communications channel will you use to communicate your message and attract and capture your audience? Your digital channels include:
Websites
Social media
Mobile
Search engines
Video
Depending on your business, you may include some traditional channels such as direct mail, advertising in local publications, site signs, truck lettering and networking events.
The channels you choose will be different depending on your business, target audience and goals.
Note: Unfortunately many strategies and channels carry the same names so it is a bit confusing. The channel is the means of communication. The strategy is what you do on the channel to communicate. So your social media strategy is what you post, share and communicate on the social media channel to achieve engagement. Another example is the search engine is the channel for search engine marketing (SEO and PPC).
Create your optimized landing page
A successful marketing campaign should always direct people to a special, optimized landing page that prompts the visitor with more information and a call to action. Never land your visitors on your homepage when you are executing a marketing campaign.
When you are paying for advertising, you need to create a specific landing page for each campaign that removes distractions so your visitor can focus on what you want them to do. Make sure your landing page aligns with the ad in both content and design so that your visitor makes the connection and feels compelled to sign up for your offer. Your landing page needs to:
Overcome objections
Build trust
Provide proof
Clearly lead the visitor to your call to action
Try not to confuse your visitor with too many options, detailed forms or links that can cause the visitor to move away from the landing page.
Define your lead nurturing strategy
Lead nurturing is a process of building a relationship with new leads that you acquire through a lead generation campaign. Usually these leads are those more cautious people who may be interested but not ready to buy right now. Lead nurturing is about providing the right content and offers at the right time, educating and providing value through every stage of the customer journey.
Track and measure results
It is important to track your marketing activities and measure your results. Results will be determined by what your goals were for the campaign. But in most cases, results are usually in terms of sales or qualified leads.
Tracking and measuring results can be simple or complex, but is based on the nature of your business. In its simplest form, you can measure cost per lead if you have the details of how much you spend on lead generation. In the more complex measurement arena, you can track your marketing influence to closed deals using marketing automation software.
When you have completed the cycle of a marketing campaign, ask the following questions during your review:
Did you meet the goals? If not, why?
Did your offer satisfy your target audience? If not, what can you offer that will?
Should anything change next time you run the campaign?
What did you learn that you can apply to your next campaign for this audience persona?
Launching a marketing campaign is not something you can do quickly and achieve results. Each initiative needs to be planned and thoroughly tested before you begin the campaign. This ensures your marketing activities are effective and generate a sound ROI.
https://www.7searchppc.com/
https://www.7searchppc.com/blog/,
https://www.7searchppc.com/advertisers.php,
https://www.7searchppc.com/publishers.php,
https://www.7searchppc.com/advertising-industry.php,
https://www.7searchppc.com/blog/significance-of-online-marketing/,
https://www.7searchppc.com/blog/seo-vs-ppc/,
https://www.7searchppc.com/blog/upgrade-your-writing-skills-for-an-irresistible-ppc-ad-copy/,
https://www.7searchppc.com/blog/buzzword-ideas-your-ppc-campaigns/,
https://www.7searchppc.com/blog/how-pandemics-reshape-advertising/,
https://www.7searchppc.com/blog/machine-learning-power-to-improve-digital-marketing/,
https://www.7searchppc.com/blog/machine-learning-power-to-improve-digital-marketing/,
https://www.7searchppc.com/blog/drive-massive-traffic-to-ecommerce-store/,
https://www.7searchppc.com/blog/best-marketing-ideas-2021/,
https://www.7searchppc.com/blog/ethical-connotations-of-ppc-advertising/,
https://www.7searchppc.com/blog/ranking-first-is-just-the-beginning-why/,
https://www.7searchppc.com/blog/customize-landing-page-template/,
https://www.7searchppc.com/blog/13-irresistible-call-to-action-examples/,
https://www.7searchppc.com/blog/how-millennials-and-baby-boomers-employ-user-created-content-do-the-distinction-makes-a-difference/
https://www.7searchppc.com/blog/copywriting-tips-for-creating-persuasive-landing-pages/,
https://www.7searchppc.com/blog/ppc-competitor-analysis/,
https://www.7searchppc.com/blog/use-your-brand-to-supercharge-your-products-advertising/,
https://www.7searchppc.com/blog/get-more-bottom-funnel-conversions-six-expert-strategies/,
https://www.7searchppc.com/blog/proven-ways-to-boost-holiday-sales-revenue/,
https://www.7searchppc.com/blog/prominence-of-landing-pages/,
https://www.7searchppc.com/blog/how-to-get-keyword-ideas-from-top-hashtags/,
Tools to boost up your website ranking
Google, which is the most famous and frequently used search engine, provides a broad platform for inbound marketers. Although, if you are unable to make your website visible on the first page of the relevant keyword searches, you might avoid any sort of traffic from the search engines. According to SearchEngineWatch.com, the top websites fetch 36.4% of the total traffic, which is overlooked by lower-ranked websites. Google shows ten results on the first page when the relevant keyword gets searched. The results depend upon numerous criteria, which include site speed, backlinks, bound rate, and a host-related to other factors. If you can get the topmost position on the first page of Google results, it may act as a booster for your business. Keep in mind. The target isn’t just to occupy the top position but also to maintain it. Bing, one of the popular search engines, reports that websites on the top spot get 42% of the traffic, the second gets 11%, and the third only gets 8%. This report is a straight and simple answer to why your website must be at the top.
Coming to the tools to elevate your website ranking, we have:
SEO(Search Engine Optimization):
SEO helps in the execution and increasing the quality of any website. It is a process in which the organizations keep track of their site’s ranking and work to improve it. It also involves a continuous update and change in design to make it more attractive and appealing, which may lead to better ranking.
A survey reveals that about 85% of the customers trust the reviews for analyzing the websites. Therefore, make sure to receive some positive reviews by trusted customers. That would not only increase your company’s reputation but also is excellent for its promotion.
Contents and keywords have a significant role in SEO marketing. Lengthy materials do not work until it resolves customer’s issues. The content should be precise and easy to understand. The content should fit well with the customer’s intention behind the query.
SEM- It also proves to be a great tool when it comes to uplift the website’s position. Through this, the website’s visibility increases via paid advertisements.A website’s position on the Google page highly depends on the number of inbound links to that website or page. Every link is different when it comes to backlinks. High page rank sites are active than low page rank sites. The inbound links should be from relevant websites to have a good impression on the page rank.
Coming to some mind-blowing statistics:
In 2017, Google gauged over 79% of all global desktop search traffic, followed by Bing at 7.27%, Baidu at 6.55%, and Yahoo at 5.06% Google receives over 63,000 searches per second on any given day (source- Internet Live Stats).According to Andrey Lipases, Search Quality Senior Strategist at Google, high-quality content and link building are the two most important criteria used by Google to rank your website for search ( source- Search Engine Watch 2016).The average first-page result on Google contains 1,890 words. Updating and republishing old blog posts with new content and images can increase organic traffic by. 
https://www.7searchppc.com/
https://www.7searchppc.com/blog/,
https://www.7searchppc.com/advertisers.php,
https://www.7searchppc.com/publishers.php,
https://www.7searchppc.com/advertising-industry.php,
https://www.7searchppc.com/reviews.php,
https://www.7searchppc.com/blog/halloween-amidst-a-global-pandemic/
https://www.7searchppc.com/blog/online-marketing-strategies-during-halloween/
https://www.7searchppc.com/blog/why-your-average-cpc-so-high-and-to-fix-it/
https://www.7searchppc.com/blog/right-offer-to-advertise/
https://www.7searchppc.com/blog/keywords-essential-for-ppc-campaign/
https://www.7searchppc.com/blog/use-email-to-improve-ctr/
https://www.7searchppc.com/blog/10-thanksgiving-marketing-ideas/
https://www.7searchppc.com/blog/leverage-email-marketing-for-increasing-sales/
https://www.7searchppc.com/blog/prepare-ppc-strategy-for-cyber-monday/
https://www.7searchppc.com/blog/difference-between-marketing-and-advertising/
https://www.7searchppc.com/blog/importance-of-font-for-a-brand/
https://www.7searchppc.com/blog/black-friday-ppc-strategy/
https://www.7searchppc.com/blog/remarketing-vs-retargeting/
https://www.7searchppc.com/blog/ppc-mistakes-that-impact-success/
https://www.7searchppc.com/blog/how-to-make-your-targeted-advertising-less-creepy/
https://www.7searchppc.com/blog/10-important-ppc-trends-to-watch-in-2021/
https://www.7searchppc.com/blog/optimize-your-ppc-marketing-campaign-for-black-friday/
If you want your target audience to convert, then you need to step up your call-to-action game. With the right design, copy, and placement, you can create attractive landing pages with powerful CTAs that motivate website visitors to make a move.
The Psychology Behind Compelling Call-To-Action
The following are some useful vital elements that will make a compelling Call-to-action in every case.
Grabs the attention of the audience
Before visitors do anything, they need first to notice call-to-action. Use a combination of design, font, and placement on the landing page to ensure your CTA button or form jumps out from the rest of the content—even during a quick skim.
Make a single and specific request.
Your call-to-action is not the place to play hard to get. Instead, tell readers precisely what you want them to do. Though there are several ways to use calls to action, the general rule should align with a single conversion goal at the center of your campaign.
Present a clear pathway forward
Use direct and straightforward language to set expectations and tell the users exactly what they will get from clicking on the call-to-action button. the audience is less likely to click on a link if they do not know where it is taking them, so be clear on what the next step will be—whether it’s a pricing page to “compare phone plans,” an account creation page to “start [their] free trial,” or a registration form to “join [your] community.”
Motivate readers to click
Use action-oriented language that focuses on results. The primary approach is to use actionable verbs (like “get,” “download,” “start,” “reserve,” and “grab”) to build momentum. You can also experiment with first-person point-of-view, positive affirmations, and creating a sense of urgency.
Sometimes the best approach is to write calls to action is to test out several variations. When it comes to optimizing the ad copy, a call to action is one of the easiest things to swap out (and even small changes can significantly impact your conversions). Smart traffic uses artificial intelligence to analyze your visitors and automatically display the most effective CTA to each person.
Where Does Call-To-Action Fit In The PPC Marketing Campaign?
The landing page or marketing campaign is the most effective when built around a single conversion goal. That conversion goal on the page is known as a call to action. It may be in the form of a single button, such as a click-through page or lead generation form.
There are various types of CTAs you might leverage to varying points of your marketing funnel. Everything from the campaign goal to your audience awareness should influence how you write calls to action for your sales pages, landing pages, and lead generation forms.
These are some common types of calls to action marketing experts should master:
Lead Generation: A lead generation can call to action helps in identifying profitable leads. Whether to download a piece of gated information, register for a future event or webinar, or request a quote from the sales team, lead generation call-to-action nudge leads to raising their hand and sharing details qualify them.
Click-through CTAs: In several cases, lead nurturing campaigns feature call to action buttons explicitly designed to get viewers to click. It could be part of an email campaign, a social media ad, or a landing page, but the aim is always to boost product awareness and aid discovery.
Sales and Signups: In the right place and at the right time, calls to action can increase sales and convert leads into customers. It means targeting contacts who are ready to “buy now”—like those who click through to your sales landing page—and use action-oriented language. This thing applies to account creation (perhaps for a trial, paid account, freemium version of the service) and e-commerce checkout pages.
Click-to-Call Buttons: Rather than filling out the form or collecting data about the leads, a click-to-call button gives prospects a direct line to reach your team. Not only this convenient, but click-to-call CTAs can be combined with A/B testing and call tracking to boost lead generation.
Social Engagement: Brands that can successfully promote their products or services on social media use calls to action to drive the targeted audience’s engagement. By asking the viewers to follow, share, like, comment, or smash that subscribe button, you can broaden your reach, increase your following, and build relationships with potential customers.
Real World Call To Action Examples: How Unbouncy Customers Use Call-To-Action To Drive Conversions
This is how some of the Unbouncy customers use call-to-action, which helps drive customer actions across various industries.
Cloud spot
Cloud Spot uses a lead magnet to attract prospective customers, build an email list, and drive app downloads. The entire page is perfect for the target audience (wedding and portrait photographers), which immediately tells leads that they’ve landed in the right place. Even the call-to-action itself is written with the audience in mind. By encouraging the readers to “Get YOUR App” instead of “Get OUR app,” Cloud Spot cleverly places further emphasis on the reader and draws them into the page. By promising to help photographers “replace awkward, unnatural moments” with more flattering poses, the benefits are clear regarding the audience’s pain points.
The listing lab
By promising them to show real estate agents how to occupy their calendar with appointments without working more hours, the Listings Lab creates some severe incentive for agents to “get [their] free download.” Plus, the headline serves as an innovative way to qualify leads by speaking directly to agents who are “stuck at 6-figures.”
Waldo contacts
The secret to good copywriting is balancing cleverness with clarity. It is not always a comfortable balance, but a tagline like “Get ready to see happiness” is both cute and concise, making it perfect for this contact lens subscription service-especially when paired with a straightforward benefits statement and a direct CTA. This call to action example by Waldo effectively drives website visitors to start a free trial because even though the tagline leans towards innovative, the action button itself is 100% clear about the reader’s next step (“Start your free trial”).
https://www.7searchppc.com/https://www.7searchppc.com/blog/,https://www.7searchppc.com/advertisers.php,https://www.7searchppc.com/publishers.php,https://www.7searchppc.com/advertising-industry.php,https://www.7searchppc.com/reviews.php,
https://www.7searchppc.com/blog/significance-of-online-marketing/,
https://www.7searchppc.com/blog/seo-vs-ppc/,
https://www.7searchppc.com/blog/upgrade-your-writing-skills-for-an-irresistible-ppc-ad-copy/,
https://www.7searchppc.com/blog/buzzword-ideas-your-ppc-campaigns/,
https://www.7searchppc.com/blog/how-pandemics-reshape-advertising/,
https://www.7searchppc.com/blog/machine-learning-power-to-improve-digital-marketing/,
https://www.7searchppc.com/blog/machine-learning-power-to-improve-digital-marketing/,
https://www.7searchppc.com/blog/drive-massive-traffic-to-ecommerce-store/,
https://www.7searchppc.com/blog/best-marketing-ideas-2021/,
https://www.7searchppc.com/blog/ethical-connotations-of-ppc-advertising/,
https://www.7searchppc.com/blog/ranking-first-is-just-the-beginning-why/,
The holiday season will be here soon, and so will the opportunity to increase your sales revenue manifolds. Are you planning to expand your business this holiday season? If yes, then email marketing will be an excellent means of doing this. Whether it be big business houses or the newly founded start-ups, everyone has reckoned the importance of email marketing in reaching out to the existing consumers and building a new customer base.
Email marketing is one of the many branches of digital marketing. Digital marketing also consists of social media marketing, content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media optimization, and display advertising.
The holiday season is that time of the year, where the brands can make up for the losses incurred during the previous year because e-commerce has had a massive influence on customers’ buying choices this year. Here we shall be listing a few points that you can quickly jot down to understand email marketing’s essence in today’s business scenario.
So let’s get started.
Significance Of Email Marketing During The Holiday SeasonToday social media presence primarily describes the milieu of most people. Email marketing can be a great way of boosting your business this holiday season and get a high ROI on your sales. It is crucial to devise the strategy before employing email marketing as a tool in your business growth model.
Here are some numbers that support the significance of email marketing among business houses.
The ROI through email marketing peaked in 2021 at 18.49%; although 2019 and 2020 saw a significant slash, it is still a respectable 15.11% conversion in 2020.
Email marketing can help grow and expand an existing business in the following possible ways
- The holiday season is an excellent occasion for the sellers to reach out to the customers who are browsing through their emails while enjoying a hot chocolate by the fire. They also serve as an excellent means of regaining your lost customers and bring them back aboard.
- You can capture your target audience’s interest by giving them hot deals and offers and staying ahead of your rivals this festive season.
- By sending emails with significant and personalized subject lines, you can open new avenues for your business by engaging prospective buyers. Once they click and open the email, there is a high probability of buying.
- You can also send coupons and gifts by email to help you stand out from the competition, and this will also increase the prospects of your sale.
- We can expect this year’s holiday sales to shatter previous records with sales of around $189 billion, almost twice the last year, with Black Friday sales alone expected to be approximately $10 billion.
The Friday that follows Thanksgiving day is named black Friday informally in the United States. The day after Thanksgiving marks the beginning of the Christmas shopping season in the USA since 1952, though the term “Black Friday” is of a more recent origin.
Many sellers are waiting for Black Friday to boost their sales. Millions of shoppers flock to the stores, both physically and through online channels, to get hold of their favorite products by securing the best deals. You can use this occasion to your advantage by sending discounts and offers via emails to the restless shoppers.
It is 3x more likely that an email subscriber will share a product on social media than the leads from other channels.
Besides Black Friday, there is another day known as Cyber Monday or Blue Monday and is a marketing term coined by the retailers to encourage online shopping among consumers. The Monday following the Thanksgiving Holiday is the Cyber Monday in the United States. In 2017, Cyber Monday online sales grew to a record of $6.59 billion, compared with $2.98 billion in 2015 and $2.65 billion in 2014.
2019 witnessed the best Black Friday ever, with consumers spending a total of $7.4 billion online – an increase of $1.2 billion since 2018.
This year on November 27th, the holiday shopping chaos will kick-off officially. By sending emails directly to the customers, you can leverage them to buy your product. For this, you will have to plan your strategy by optimizing your servers, enhancing your internet speed, updating your inventory, and presenting the best deals to the customers. Also, you can add a cherry on the cake by offering free shipping.
How To Effectively Plan Email Marketing Campaigns During Holidays?Early preparations for the holiday season can give your business a heads tart. Thanksgiving, Black Friday, Cyber Monday, and Christmas are coming; it is the time of the year, which can provide excellent revenue on your sales. So, fasten your seatbelts because this period can be a little crazy for you.
By adopting these strategies, you can best utilize this time of the year. Let’s glance through these –
Prepare well in advance.Please don’t wait for the holiday season to set a plan; instead, get it done in advance, so you don’t have to care about things right in the middle of the sales chaos. During this period, the customer volume is higher than usual, so you have to be ready well in advance. Focus on your target audience – what they want and how much they want to spend. You can get started by adopting a segmentation strategy for your customers based on the following factors –
EnumerateWhether you are a B2B seller or dealing directly with the consumers, you can divide them based on their age, gender, their current designation, and how much do they earn.
The more information gathered during the email signup process, the more influential the enumeration or the demographic segmentation will be, but do not trouble the customers too much during the process by asking too many personal details.
Analyze the past trendsPast purchase analysis can help you in the segmentation of the audience by optimizing the targeting process. Consider sending personalized emails based on the items and accessories that a consumer has purchased in the past.
Also, by using the customer expense history, you can make the segmentation process more manageable if you have products with a wide range of prices.
You can send out targeted emails by keeping in mind each person’s price range.
Rewarding via quiz or surveyBy creating a quiz or a survey, you can get to know people’s interests, individual tastes, beliefs, and preferences. By offering some incentives, you can draw more people into taking the quiz or survey.
Use Pay per click modelPay per click model of advertising is becoming quite popular. The advertiser pays a fee every time someone clicks an advertisement. It is highly effective for driving qualified and immediate traffic. It can leverage the targeted audience when they are looking for goods or services. The pay-per-click model may seem more comfortable, but it requires a lot of effort in reality. Sometimes PPC ad campaigns do not give the desired result due to its poor implementation.
Here are some strategies for increasing PPC traffic during the holiday season –
- By allocating a good portion of the total budget for the PPC ad campaign
- Focusing on the holiday keywords to convert the sales
- Feed optimization can prove to be a boon for your business during the holiday season.
- By evaluating the needs and interests, you can have a better reach to your target audience.
- Analyze the audience report o google analytics and prepare a remarking list to convert your sales with cross channel marketing.
You must set your goals to weigh the achievement with the target and rectify your strategy in the future if that needs to be. To achieve the decided goal, follow a proper path with great enthusiasm.
Prepare a list of Holidays.One of the email marketing tips is to integrate the list of holidays into your email marketing calendar.
For this, google analytics data will come to your rescue by letting you figure which day brings in more sales and generate the best revenue.
Take initiativesBy analyzing and comparing the achieved sales with the target, you can monitor your email marketing campaign’s success. You can also take some critical steps in this process and prepare plans for future campaigns.
How To Make Email Marketing More Effective This Holiday Season?Here are some tips to make your email marketing campaign reach out just to the heart of the customers –
Create Holiday Gift Guides for the consumersIt’s a great marketing idea and surpasses regular promo emails’ conversion rates by around 48%.
You can divide your Gift ideas into categories based on age group, gender, and geography. Analyze user’s past purchases and offer them unique gifts and discounts.
Designing holiday-themed campaignsYou can switch to holiday themes and colors in your email marketing campaign to avoid the audience’s boredom by sending those regular emails. You can include an HTML email template for holidays to spice up things and attract your customers.
Segment your targeted audienceOne of the more effective email marketing methods is to send personalized emails based on user’s interests and preferences rather than sending out the same email in bulk. For this, make use of analytics data and prepare accordingly.
Make an offer that a user can’t deny.By giving priority to your essential and loyal customers, you can make email marketing more effective. Use personalized and tailored emails to offer exclusive discounts and early sales benefits to important and loyal consumers.
Focus on CTAWhile sending emails, keep a unique eye on the title, subject, and the CTA (call to action), which must be relevant. The CTA button design has to be appealing for the consumers and should accord your email design.
Final Take:To have a fantastic holiday season for your business, you can consider adopting some of the measures to boost your sales.
- Provide exclusive discounts to the prospective buyers
- Give special attention to holiday themes and the title of the email.
- Announce the sales well in advance.
- Free shipping can give you an edge over your competitors.
- Take the help of the analytics data to target the audience to get the maximum returns.
https://www.7searchppc.com/blog/optimize-your-ppc-marketing-campaign-for-black-friday/
https://www.7searchppc.com/blog/10-important-ppc-trends-to-watch-in-2021/
https://www.7searchppc.com/blog/how-to-make-your-targeted-advertising-less-creepy/
https://www.7searchppc.com/blog/ppc-mistakes-that-impact-success/
https://www.7searchppc.com/blog/remarketing-vs-retargeting/
Pay per click model of advertising has become one of the standard methods of advertising. In this model, the advertiser pays a fee every time someone clicks the advertisement. It has proved its worth as pay per click is highly effective for driving qualified and immediate traffic. It has the power to display ads to the targeted audience when they are looking for goods or services. Pay per click model has become an innovative method to increase traffic, but it also requires many efforts.
Sometimes, putting you 100% of effort, some ad campaigns do not give you results as per your expectations. And sometimes, you cannot understand the actual reason for your PPC ads campaigns’ low performance.
During this holiday season, Google has made some salient changes to the search algorithm, which will impact how your ads will show up when someone will search with your targeted keywords. Business houses have to make several marketing campaigns to stand out in the competition during the holiday shopping weeks. Although a few marketing managers know how to prioritize seasonal marketing strategies and maximize profits. These strategies are not that common in the PPC marketing fraternity and the business world yet.
The following are some strategies by which you can increase the PPC traffic during this holiday season:
Allocation of decent budget
The holiday season can knock on your doors with an excellent opportunity to increase clicks, conversion, and sale. But you will only take the benefit of it if you have enough budget for the holiday month. To estimate your current year budget, you need to look at your ads campaigns’ past performance and analyze how your impression share and clicks changed during the critical season.
Increase bids to maximize profits
If you are new to the business and do not have any historical data to evaluate your seasonal ad spending, you can use keywords search volume, which can resolve your issue. Take your target keyword to google trends, check how the search volume changed over the year, and make your bid accordingly. You can also use automated bidding, and still, you can manually adjust your submissions for thetargeted keywords during the holiday shopping season.
Target holiday keyword
Most of the business houses never bother to create ad campaigns to target holiday-specific keywords every year during this season. Not using these targeted holiday-related-keywords will make you lose the opportunity to target the audience, ready to convert on search.
Test new option
You should make yourholiday PPC campaign this year based on the previous year, but you should not limit yourself to that. This holiday season may bring you an excellent opportunity to try to test out new channels, targeting strategies, and ad campaigns. To try out a new test or new initiative, you need to set aside a specific portion of your PPC campaign spending. You can try any new targeting strategy or new feature on google ads. You can also consider investing in automated bidding strategies.
Clean up your product feed
Working on feed optimization should be done all over the year, but you need to take care of feed optimization a little more during the holiday season. It can turn out to be a fantastic opportunity to target the selected audience. You can optimize the following items to boost your conversion percentage.
Images
Description
Product categories
Product types
Discount coupons (if any)
Any other offer (if any)
It doesn’t matter how many times you have optimized the items mentioned above; there will always be a chance to increase CTR (click-through rate). A small change can make a significant impact on performance.
Target gifts lover
Targeting the audience during any holiday season can be slightly different from targeting them throughout the year. During this time, people are not shopping for themselves; they are doing this for gifting purposes. To target the gift-givers, the advertisers should change their marketing content and ads. People are usually confident while shopping for themselves, but they tend to be confused when purchasing something for their loved ones. They become unsure about what other people will like. Your marketing content should make an effort to convince the reader that their loved ones will appreciate your products and will enjoy the present.
Re-evaluate targeting audience
Making a change in audience targeting strategy is essential for a better reach to the gift-giver audience with your advertising messages. You can put your efforts to focus on targeting new audiences as well as old ones.
Creating marketing content with your SEO efforts can help you target the new audience based on those who interacted.
Preparation of remarketing list
A remarketing list could be a great strategy to reach the holiday shopper later in the season. They may have visited your site at the starting of the holiday season but purchased nothing. However, you can convince them to convert right before some festival with some special holiday offers.
Consider cross channel marketing.
A remarking list can turn out to be an opportunity to drive conversion with cross channel marketing. To know more about these opportunities, you can explore the audience reports on google analytics.
Minimum barriers to purchase
Usually, people are inclined to https://www.7searchppc.com/reviews.php because it is convenient as per their busy schedule, and they want some profitable deal while shopping online. If you wish that customers purchase your products, you should make every effort to minimize the barriers during online shopping.
https://www.7searchppc.com/blog/copywriting-tips-for-creating-persuasive-landing-pages/,
https://www.7searchppc.com/blog/ppc-competitor-analysis/,
https://www.7searchppc.com/blog/use-your-brand-to-supercharge-your-products-advertising/,
https://www.7searchppc.com/blog/get-more-bottom-funnel-conversions-six-expert-strategies/,
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